However, when users visited the page right before the premiere, they were met with either a blank or 500 error page.
I’m on Meerkat for the Madonna video premiere. It’s a #Ghosttown.
— Stefan Mreczko (@stefanmreczko) April 7, 2015
This Meerkat / Madonna / Ghosttown thing is similar to a Madonna show, you’re expecting it to start at a certain time but is invariably late
— LOИDOИLAUREИCE (@LondonLaurence) April 7, 2015
We contacted Meerkat for details, but CEO Ben Rubin tells us he’s not ready to comment just yet.
Madonna’s Twitter account did not explain the error, but did say the full video would be premiering tomorrow. We’re guessing this time, it’ll just be available on YouTube, VEVO and wherever music can be found. Or perhaps she’ll remember that thing she put her name on a week ago?
Update 4/7/15 at 7 p.m. ET: Meerkat CEO Ben Rubin tells us that “there [were] no scalability issues,” and a new stream is live for Madonna’s premiere tomorrow at the same time of 10 a.m. PT. Fingers crossed for smooth sailing this time!