Adobe announced it has entered into an agreement to purchase Fotolia, a privately held company that specializes in royalty-free photos, images, graphics and HD video. The price tag is $800 million in cash.
Adobe plans to integrate Fotolia into its Creative Cloud subscription service, which will allow members to access and purchase some 34 million images and videos to assist artist and designer workflows.
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When the acquisition is complete, Adobe plans to integrate the delivery and purchase of Fotolia’s stock assets into Creative Cloud. The transaction is expected to close sometime in February 2015, the second half of Adobe’s 2015 fiscal first quarter.
“This is part of our continuing promise to build out the marketplace for a frictionless creative process,” Mala Sharma, Adobe’s vice president of business strategy for Creative Cloud told TNW. “We are building on the marketplace to offer assets like fonts and Talent Search, and this is part of that continuum.”
In addition, Adobe also plans to continue to operate Fotolia as a standalone stock service, which will remain accessible to anyone, regardless of whether or not they are Creative Cloud members.
Fotolia is currently owned by Kohlberg Kravis Roberts & Co. L.P., TA Associates. It operates in 23 countries and has websites in 14 languages.