Sky has announced that users of its Roku-made £10 streaming NOW TV box can now download a YouTube app for the device via the Roku Channel Store for the first time.

While it’s not a big update, the addition is significant; the NOW TV boxes cost just £10 because they allow Sky to potentially increase the number of paying subscribers for its NOW TV Entertainment, Movies and Sports packages. However, the downside is a more cut-back list of app options than you would find on a Roku-branded device. With YouTube now joining BBC iPlayer, 4oD, ITV Player, Demand 5 and a number of other channels available via the NOW TV box, the device becomes an even more compelling low-cost option

Still, don’t expect to see rival services like Netflix or Amazon Prime streaming arriving on Sky’s NOW TV box any time soon.

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