Sky has announced that users of its Roku-made £10 streaming NOW TV box can now download a YouTube app for the device via the Roku Channel Store for the first time.
While it’s not a big update, the addition is significant; the NOW TV boxes cost just £10 because they allow Sky to potentially increase the number of paying subscribers for its NOW TV Entertainment, Movies and Sports packages. However, the downside is a more cut-back list of app options than you would find on a Roku-branded device. With YouTube now joining BBC iPlayer, 4oD, ITV Player, Demand 5 and a number of other channels available via the NOW TV box, the device becomes an even more compelling low-cost option
F**k it, we'll do it live!
Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.