Evernote inked a deal with telecom giant Deutsche Telekom last year, which saw the carrier offer its nearly 60 million mobile, broadband and fixed-line customers in Germany one year of Evernote Premium free of charge.
Now that partnership will be extended to 12 new countries — Albania, Austria, Croatia, Czech Republic, Greece, Hungary, Montenegro, Macedonia, The Netherlands, Poland, Romania, and Slovakia — though Deutsche Telekom customers in these countries will only receive six months of Evernote Premium for free.
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Previously, CEO Phil Libin told the Wall Street Journal that roughly 98 percent of Evernote’s revenue comes from customers upgrading to the premium service. There’s no doubt that by giving customers a teaser of its premium service, Evernote is hoping for more sign-ups in the long run. Evernote’s other carrier partners include NTT Docomo in Japan, Orange France, KT in Korea, Taiwan Mobile, O2 in the UK, Telefonica Vivo in Brazil, and Starhub in Singapore.
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