French video-sharing service Dailymotion has launched a video-camera app for iPhone users, as it looks to encourage more users to upload their own content.
The Paris-based company claims to be the second biggest video-sharing service on the Web behind – you guessed it – YouTube. Following the collapse of a much-rumored Yahoo acquisition earlier this year, France Telecom’s CEO promised to invest €30-50m in Dailymotion, a company owned by France Telecom’s subsidiary Orange.
Whether a dedicated recording app was always on the cards isn’t clear, but it’s an interesting move from the company and brings it into line with YouTube which also has a Capture app.
How it works
Dailymotion Camera was designed in-house and, given its simplicity, it’s clearly aimed at everyone – even those with a rudimentary grasp of smartphone technology.
It has a record/pause/resume button which does exactly what you’d expect, and when you’re done you click the ‘tick’ button.
You can then trim the clip to your desired size, choose a filter (if you want), and then upload. You will of course have to connect your Dailymotion account, while you can also connect your Facebook and Twitter profiles too.
You can manage multiple video clips recorded separately, which can be ordered into a final deliverable. You can also access videos directly from your camera roll.
“UGC [user-generated content] is an important part of our video library, but many of our 115 million users have not had the skills or tools to document their worlds – preferring to view content than create it,” says Cedric Tournay, CEO of Dailymotion.
“We want to encourage this to change by providing a free, simple tool for any user – UGC and professional – to easily produce and upload top quality video content.”
Dailymotion Camera is available to download for free now, and this is in addition to the existing app for viewing videos. An Android version is in the pipeline, we’re told, but no definitive date has been set for that.
➤ Dailymotion Camera | App Store
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Feature Image Credit – Thinkstock
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