Nike has added a new Nike+ Challenges feature to its iPhone app, allowing users to compete against their friends for medals.

Users create their own challenges, set a distance goal, and then invite friends. The app includes messaging capabilities so you can trash talk and/or encourage your fellow runners, and the winning runner will receive a medal.

nikeplus challenge Nike+ Running iPhone app gets new challenge feature to let you race friends for medals

Previously, the app had limited competition features in the form of leaderboards for most runs and farthest distance, but Challenges adds a deeper social element to it. Nike clearly realizes that half the fun in running is being able to gloat to your friends about it.

➤ Nike+ Running

Image Credit: WILLIAM WEST/AFP/Getty Images

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