Nike has added a new Nike+ Challenges feature to its iPhone app, allowing users to compete against their friends for medals.

Users create their own challenges, set a distance goal, and then invite friends. The app includes messaging capabilities so you can trash talk and/or encourage your fellow runners, and the winning runner will receive a medal.


Previously, the app had limited competition features in the form of leaderboards for most runs and farthest distance, but Challenges adds a deeper social element to it. Nike clearly realizes that half the fun in running is being able to gloat to your friends about it.

➤ Nike+ Running

Image Credit: WILLIAM WEST/AFP/Getty Images

Disclosure: This article contains an affiliate link. While we only ever write about products we think deserve to be on the pages of our site, The Next Web may earn a small commission if you click through and buy the product in question. For more information, please see our Terms of Service.