With the Holiday season arriving fast, it’s time to step back and think about others who are less fortunate. With all of the commerce happening online, it’s a perfect time for big companies to start Social Good campaigns to get gifts to those who can’t afford them. Social commerce site eBay has teamed up with Toys for Tots for the “Give-A-Toy Store” campaign.
Toys for Tots has been in operation since 1947, and is one of the most popular organizations to donate to around the Holidays.
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With the tap of a button on your mobile device, you can give a gift to someone who deserves it.
Cheief Marketing Officer of eBay North America, Richelle Parham, had this to say about the “Give-A-Toy Store” initiative:
This holiday season, we’re giving people an innovative way to window shop for good that will benefit Toys for Tots. We’re leveraging our mobile technology to power The Give-A-Toy Store, which offers a differentiated, interactive experience for shoppers who wish to give using their smartphone.
You can donate anything from $2 to $25 for popular toys via eBay’s mobile app.
This isn’t just a mobile experience, as there is a physical Give-A-Toy store in New York City at 35th Street and Broadway near Herald Square, in addition to a location at 117 Post Street in San Francisco. You can even scan custom QR codes to automate the donation of your toy of choice. The QR codes cause the toys to animate, bringing you a feel-good experience when making a donation.
Here’s a video from the company, explaining the initiative:
If you’re not in NYC or SF, you can simply go to eBay’s “Give-A-Toy” website and donate there.
On Facebook, eBay is allowing its fans to customize toys, and $1 will be donated to Toys for Tots for every toy customization, up to $50,000.
Download the eBay mobile app today, visit the website, or visit one of the stores physically to make your donation. You could turn a child’s Holiday into an amazing experience, just by doing some Social Good online with eBay.