With most businesses deciding that it’s time to have a Twitter account, Facebook page, and a blog, the need to bring all of these things into one place is necessary. About.me let individuals create a beautiful “home” page with links to all of their social media accounts. JustAbout.co is doing the same thing for your company or product.
According to the company:
JustAbout.co integrates with the social networks that matter most to your line of business. After you’re done customizing – easily aggregate your social channels. Networks are grouped in categories, making it easy to find and add the networks in your industry.
This type of service is most certainly necessary as managing a website dynamically for most companies is a thing of the past. Hiring someone just to update every single happening for a business is just too costly and social media cancels out the need for that.
Setting up your JustAbout.co page is simple. Just enter in all of your details, add links to your social networking accounts, and the site saves your changes on the fly. If you’ve ever used aol’s About.me, you’ll be very familiar with the interface.
Why I find this interesting, is the reason that most might find it not so useful. About.me is for people specifically, a place to build your personal brand, and all of its services are tailored for that. I saw companies using the service to create pages for themselves and they always looked out-of-place.
What JustAbout.co can do if it stays focused on the business end of things, is create a solid offering to a huge userbase of companies. Having a network of hosted pages works for the company, and for the users in the same way that hosting a WordPress blog on WordPress.com does. This approach means all companies will benefit from sweeping changes and upgrades made to the site. Hopefully JustAbout.co will offer a directory of companies, because I feel like a second generation yellow pages is something that’s needed on the web. Open search just doesn’t always cut it.
Be sure to grab your companies’ username on JustAbout.co and use the special invite code: #TNWFTW