The Apple event is a wrap – if you missed the hour-long keynote, we’ve got everything Apple announced summarized in one place for you. For further details, see the link below each sections for full reports.
First things first…
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
“We believe strongly that we have a responsibility to help you protect your data and protect your privacy,” he said. “We will not shrink from that responsibility.”
Research and devs
Shifting quickly to other civic causes, Apple’s VP of Environment Lisa Jackson announced that 93 percent of its facilities worldwide run on renewable energy, and reached its goal of 100 percent in 23 countries, including China and the United States. She also said 99 percent of its packaging is now made from recycled paper.
In a quick video, Apple showed off its new Research and Development project called Liam, a robot designed to deconstruct old iPhones into reuse materials. Pretty neat!
Apple also announced CareKit – a new research tool for people to better understand data for various health conditions. iPhone users can now better track vitals like temperature, heart rate or range of motion if they have Parkinson’s Disease or have just undergone surgery, for example. This data can then be shared with their loved ones or doctors to adjust treatments.
CareKit will be available this April.
Small updates to Apple Watch & Apple TV
Nothing majorly exciting with Apple Watch updates during this announcement except a price cut – now down as low as $299 – and some new watch bands, such as a woven nylon bands with some funky color choices. Apple’s also added new Sport and leather bands.
Since the new Apple TV shipped late last year, Cook says there are now more than 5,000 Apple TV apps. He also mentions a few new updates coming to the OS, such as folders and voice dictation so you can say your password to sign in, and check out your Live Photos from the device.
Expect to kick your loved ones out of the room if you are too lazy to type your password in.
iPhone SE is real!
Here it is: a smaller iPhone. Apple even made a small joke about the fact that the product was heavily rumored and leaked.
The iPhone SE is a 4-inch device that comes with a 64-bit A9 chip and an M9 motion coprocessor – making it equivalent to the iPhone 6s. It has a 12-megapixel camera with all the standard features, such as panorama, time lapse, slow-motion, 4K video capture, and Live Photos. The selfie cam has a true-tone flash as well.
Apple claims the iPhone SE offers LTE speeds 50 percent faster than the iPhone 5s. It’s got Touch ID and Apple Pay built in, too.
The iPhone SE starts at $399. Without a contract, you can purchase the device via its monthly payment plan starting at $17.
Pre-orders will start on March 24 and will be available in stores on March 31. Apple plans for the device to be in 110 countries by the end of May.
iOS 9.3 brings small, useful updates
Apple announced some new updates to iOS 9.3, such as password protection on notes, a night shift sleep-friendly lighting mode, and app suggestions for Health apps.
Apple News will now feature top stories and suggest Editor’s Picks for easy browsing. CarPlay gets a few updates too – with song suggestions and Maps locating nearby points of interests such as gas stations and rest stops.
Lastly, Education gets an update with more features for students, teachers and administrators.
A smaller iPad Pro
The new iPad Pro has a Oxide TFT display for high contrast ratio, and is 47 percent less reflective than the iPad 2 – the lowest reflectivity of any tablet, Apple says. The device also has the brightest screen with the widest color gamut Apple ever built. It’s designed to recognize ambient light to adjust the colors onscreen to best cast the tones for the most natural hues.
It also comes with four audio speakers, A9X chip, M9 motion coprocessor, a graphics drive as powerful as an Xbox 360, and a ‘Hey Siri’ handsfree compatibility.
The camera’s got 5MP front facer, 12MP rear camera and can shoot 4K videos.
Apple says it made a smaller iPad Pro to cater to those who want a powerful but more commute-friendly devices. It also admits it wants to attract Windows users over with the new iPad Pro as an “ultimate PC replacement.”
Accessories include a smart keyboard, Lightning SD card reader, USB camera adapter, and, of course, the Apple Pencil. The iPad Pro comes in four colors, including the new Rose Gold shade.
The device starts at $599 for 32GB and Wi-Fi and goes all the way up to 256GB of storage. That configuration applies to the original 12.9-inch iPad Pro as well.
Pre-orders start on March 24 and ships on the 31st.