A report by Recode today claims that Apple executives have discussed pricing its wearable device at $400, but haven’t finalized it yet, and may not set the price before Apple’s September event.
Samsung’s Galaxy Gear 2 watch retails $300 outright and Android Wear devices sell on the Play Store for around $200, which would put the rumored Apple wearable at the high end of the market.
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We still don’t know much about what the rumored device actually does, but it’s likely we’ll get at least a preview at Apple’s event.