SAN FRANCISCO, CA – OCTOBER 22: Apple Senior Vice President of Software Engineering Craig Federighi speaks during an Apple announcement at the Yerba Buena Center for the Arts on October 22, 2013 in San Francisco, California. The tech giant is expected to announce its new iPad 5, iPad mini 2, OS X Mavericks and possibly […]
Credit: Justin Sullivan
People like free. At least, that’s what the latest OS X Mavericks adoption numbers from Chitika Insights suggest. 24 hours after Apple launched Mavericks, the new OS accounted for 5.5 percent of North American OS X traffic.
Those figures compare against the 1.6 percent that OS X Mountain Lion garnered during the 24 hours after its launch last year. Apple was bound to see a significant spike in adoption rates with Mavericks after making the release a free update .
If you’re still on the fence about upgrading, check out our Mavericks review to see what’s new.
➤ OS X Mavericks Adoption Reaches 5.5% 24 Hours Following Public Release [Chitika Insights]
Thumbnail credit: Justin Sullivan / Getty Images
Get the TNW newsletter
Get the most important tech news in your inbox each week.
