Apple CEO Tim Cook sends his first tweet

Apple CEO Tim Cook sends his first tweet

Apple CEO Tim Cook has joined Twitter as @tim_cook. Here’s his first tweet:

Cook doesn’t have verified status on the service (yet), but a spokesperson confirmed with CNBC that the account is authentic.

F**k it, we'll do it live!

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Update: Cook is now verified.

Timed to coincide with the release of the iPhone 5s and iPhone 5c, Cook and his lieutenants are in the midst of a media push. Cook, Jony Ive and Craig Federighi recently gave a rare set of interviews to USA Today and Businessweek. As noted in his tweet, Cook and other executives made an appearance at Apple Stores near the company’s headquarters.

Thumbnail image credit: Justin Sullivan / Getty Images

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Shh. Here's some distraction