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This article was published on September 19, 2013

Apple’s Cook, Ive and Federighi give revealing interviews on new iPhones and Android fragmentation

Apple’s Cook, Ive and Federighi give revealing interviews on new iPhones and Android fragmentation Image by: AFP/Getty Images
Ben Woods
Story by

Ben Woods

Ben Woods
Story by

Ben Woods

Europe Editor

Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

Ahead of the iPhone 5c and iPhone 5s going on sale tomorrow, three of Apple’s top executives sat down with Bloomberg Businessweek and USA Today to chat about the company’s current trajectory and the impending release of its newest devices.

Naturally, Tim Cook, Jony Ive and Craig Federighi (SVP of software) all remained pretty upbeat throughout the four-page interview, despite discussing the increasing threat from low-cost manufacturers in places like China and India and discounted the threat from Android with the view that iPhone owners are a more satisfied bunch.

➤ Apple Chiefs Discuss Strategy, Market Share—and the New iPhones [Businessweek]

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➤ Jony Ive: The man behind Apple’s magic curtain [USA Today]

Featured Image Credit – AFP/Getty Images

 

 

 

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