Apple has done its job of getting us geeks excited about the new iPad which sports some awesome upgrades like a faster processor, iSight camera, 5MP camera, and 4G LTE.

For the rest of the world, meaning the non-geeks, it’s all about the Retina display. Apple has released the new TV commercial that we’ll all be seeing during our favorite programs and it focuses solely on the iPad’s gorgeous display.

Apple, which loves to focus on simplicity with its commercials, does just that with the commercial for the latest iPad.

Here’s the tagline that comes with the video:

When a screen becomes this good, it’s simply you and the things you care about.

Will the new screen be enough to ship units to the masses? You betcha.

Want to catch up on everything from Apple’s announcement today? Check out this roundup.