Despite the fact it has not released official sales figures for its Kindle Fire tablet and associated e-reader devices (briefly noting total weekly sales), Amazon has been said to be the only tablet vendor making any inroads into Apple’s iPad dominance.
Amazon has targeted the iPad in previous commercials, highlighting the difficulty some face when using the device in direct sunlight, but the company has just released a new advert, going for Apple and its iPad over pricing.
The retailer’s argument is that you can afford to buy two Kindle Fire tablets and a standard Kindle for the same price as Apple’s bestselling tablet — something I am sure it say about 90% of Android tablets.
Priced at $199, the Fire is undoubtably a promising device, but whether consumers believe it is actually better than the iPad is another matter. Whilst Samsung has gone after Apple customers directly, Amazon has looked to highlight the metric that Apple will never likely try to match — price.
We’ve compared the two tablet devices and appreciate the Kindle Fire delivers an incredible amount of content for the price, but it’s still a long way from being the finished product, especially when compared to the iPad.


















Cheaper, smaller, practical and excellent for a good for reading. Kindle Fire is OK for that price. Is not a computer, is a device for make you easier the reading of your favorites blogs, newspapers and magazines, and it meets its objective perfectly, for only $200. I watched the Australian Open through the Kindle Fire and it was so comfortable. the iPad is too much better yeah, no doubt, but it is also too big for some things.
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LikeOver a century ago, English philosopher John Ruskin said, "It is unwise to pay too much, but it is worse to pay too little. When you pay too much, you lose a little money - that is all. When you pay too little you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot. It cannot be done."
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LikeYes, you can buy 3 Kindles for the price of an Apple iPad... but you can buy hundreds of apples (Delicious, Macintosh, Granny Smith, etc.) for the price of one Kindle.
It's easy to compare different things to each other when they are totally unrelated (as the iPad and Fire are).
There is an old saying: "He knows the price of everything, and the value of nothing".
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Likeviewroyal I think you've forgotten that the iPad and Kindle Fire are both tablets. They may be aimed at different markets, but they're still in the same product category. Unlike your comparison of fruit and a tablet.
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LikeThe quality and versatility of the iPad make it worth a hell of a lot more than 3 kindle devices. Amazon did well in the Xmas 'must buy the kids a tablet, hey this one's cheap' rush, will it sustain momentum? ...nope : )
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It's best! !!
It's a portal to content. As that, it's brilliant. The iPad offers far more than that though.
They are kidding themselves if they think they can touch apple, or even make them flinch.
I love both of them. Ipad is great with many things and KF absolutely can't compete with. But I find that to carry KF around is much more convenient: smaller to fit on most of my handbags, lighter, great for quick email checking, lighter while holding long time to read ebooks.
This device sucks because Amazon has not made any REAL attempt to court us iOS developers over to it. Amazon doesn't have a real platform until they make it supremely developer friendly. Until then, it's just another device. I don't care what specs it has or what price it is, it will not dominate until then.
I agree, Amazon's Kindle Fire is an E-Reader, there is no comparison for the iPad as it is a tablet. 2 totally different categories.
not in the same league at ALL... when will this hype end?!?!
Good for its price but definitely not better than iPad
You pay for what you get for. Why compare with the ipad? :D
Not better! Lack of other Android apps. I don't see Nik porting Snapseed over. Great for getting Amazon content though.
im afraid to buy ´cheap´ or cheaper touchpads i fear they arent as good as apple basicly apple is a garantee for good stuff and all others i wont try
It is "OK". Great to watch movies on and let hubby play Poker. After that, it's no where NEAR as good as an iPad (which is what I have). Not much room to store anything, and getting around the system settings isn't easy for a novice (like hubby).