We recently highlighted research from eMarketer that suggested that Twitter’s revenue from advertising could pass half a billion dollars by 2014. That would see it triple the $139.5 million that ads brought it last year which, if you ask us, is pretty good going for a firm that has struggled to turn popularity into cash.
However, here’s a reality check that shows Twitter’s revenue model is just small change compared to the other big boys in the tech playground. As Forbes points out, Apple’s latest figures show that it made more revenue in one single day, on average, than Twitter generated over the course of an entire year.
That’s going on the Cupertino-based firm’s incredible last quarter, in which it posted revenues in excess of $46 billion, which work out to around $509 million per day.
Of course, you could hang any tech firm based on these stellar figures. Apple’s earnings have already been pitted against Google, to show that its profits for its last quarter exceeded Google’s entire revenue for that period, however this new metric against Twitter is a quite staggering, if somewhat unfair, comparison.
Apple is swinging on all fronts. Not only is it leading the global smartphone market — selling 37 million iPhones worldwide in three months, with demand for its products causing chaos in markets like Hong Kong and China — but its PCs are going great guns too. Twitter, in contrast, is still very much in development.
Like many a Web startup it began life solely focused on building users and traction, adopting the much-used ‘revenues will follow later, somehow’ approach to monetisation. Twitter is still building the financial part of its business through its advertising options — which have been positively received — and it fair to say that it is really still building its user base and expanding into mainstream demographics. Ironically Apple is giving it a major hand in this department.
Apple’s latest operating system (OS) has the microblogging service built into its core. QED Twitter CEO Dick Costolo revealed that, following the launch of iOS5, the firm saw the number of sign-ups via the Apple OS increase three fold.
It’s going to take some time until Twitter can close that gap and even increase its annual revenue to that which Apple sees in one day. But, then again, most Web firms would be happy to make anything even close to that figure, such is the colossus that Apple is today.


















I will say only one thing: aaaaa-ha (Nelson's style)
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LikeTruly useless comparison.
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LikeWhat's the point? Are you comparing cell phones and PC's with tweets?
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LikeNot that surprising when you consider the facts.
1. Apple sells over-priced designer-label high-end products, while using the modern equivalent of slave labour (under conditions which would be illegal in the USA -- outsourced, out of sight out of mind) to achieve cheap production costs. The beneficiaries of the cash saved are Apple's executives, not their customers.
2. Twitter is a startup, and has not yet made much effort to monetise their service.
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LikeConversation from Facebook
umm....hello?
Twitter doesn't have the payroll that Apple does or the liability insurance for starters. No matter how much you "make" you still have bills to pay. They just get bigger!
Wow someone is struggling for content today. Also, the revenue is an even weaker argument - what about profit? Ka-ching.
apple has killed more people in 1 day then twitter in a year ;)
Yael bet me to it, I do find it to be an odd comparison as well.
Truth is just that! Apple makes more in a single day, than Twitter makes in a year!
Yael is right. The comparison is not justified. TNW should compare Apple with another hardware giant or a company as old and renowned as Apple.
Well let me show you a comparison - "Apple makes more in a day than TheNextWeb earns in its lifetime" . That wasn't so much fun now, was it?
Yes. My point exactly.
How is this comparison even relevant to anything? Fine, you want the teasy headline, but its comparing apples (ha ha) to oranges. You could compare any youngish web company to a hardware giant and get almost the same article.
Did you post this on twitter too? it would be funny!
Curious: How big does Apple need to get before the US Justice Department orders them to split into separate companies?