I remember the day like it was yesterday. The day was June 29, 2007, and the first generation iPhone hit Apple stores. People were excited, and couldn’t wait to get the device into their hands. I was one of them. With the iPhone, my expectations were low, because at the time I wasn’t someone who carried around a cell phone like my life depended on it.
Before the iPhone, I was toting around a Sidekick from T-Mobile. It served its purpose by letting me answer emails, text, jump on AIM, and take the occasional call. I never expected much more than that from it.
The iPhone changed my expectations and opinions of what a mobile device should be. Something Apple is really good at is giving you something you didn’t think you needed, and making it so that you feel like you can’t live without it. Most of that magic is the product itself, some of it is the marketing.
After recent months of thinking about what my expectations are for a mobile device, having owned every version of the iPhone and using every version of iOS, I realized that the iPhone isn’t for me anymore. Sadly, the iPhone has become “just another phone”. I am still an avid iPad, Apple TV, and MacBook Air user, though. Of course I’ll keep the iPhone to check out great apps, but it’s not going to be my go-to device anymore.
Hopefully this can shed a little light on why:
Social interactions
I find that my iPhone makes me antisocial. Most of this has to do with the notification system, as a few of my closest friends have observed. I’ve become numb to push notifications and alerts. The little red number that sits on top of apps bares no meaning to me anymore. It used to be that I’d react quickly to a missed call or text. The new iOS 5 notification system makes notifications a burden. The system which was obviously a spin on the Android platform notification system, doesn’t give me the information I need, when I need it.
Plain and simple, the iPhone makes me ignore it. The flow of information to the iPhone isn’t elegant, interactive, or useful to me. I don’t think I get more calls, texts, or tweets than most, but I miss way more interactions now than ever after the iOS 5 update. Yes, I can tweak settings to go back to the way it used to be, but those notifications didn’t work for me either.
Customization
This is where the iPhone has failed me the most. Both the Android and Windows Phone platforms allow for a certain ammount of customizations, mostly centered around widgets and live tiles. These widgets provide information that you want, and are constantly updated. You can view information without having to tap into an app.
Sadly, I can’t do that with my iPhone. I can only check the weather and stock market without going into each app separately. And just a tip that I’ve learned, the updating Stock app drains your battery big time. Plus, the iPhone only lets you change your background and lock screen, you can’t even change the theme color on the device.
General confusion
I really don’t understand how the iOS location system works on the back-end. It seems like all apps ask for your location, even if they don’t ever use it for a real feature. I find that my location icon is always on, which of course drains the battery. You can go into location services and turn them off, but I’d love to know how that system works and why apps trigger them if they’re running in the background. It’s not an invasion of privacy thing, it’s more of a “I’d like to know what my phone is doing” thing.
App fatigue
All iPhone and Touch apps are starting to look the same to me. It seems as if the interface that Instagram made popular is getting used and re-used for no particular reason.
Toolbar at the bottom, slightly stylized action button placed directly in the center.
I’m not saying that iOS app development is easy. I worked for an iPhone development shop for almost three years, and I can tell you that it’s a pain to develop for iOS.
Having said that, it doesn’t seem like anyone is pushing the envelope with their designs anymore, and it might be because Apple is so strict on their development guidelines.
Then there was this gem below. When visiting the App Store this week, I was shocked by what I saw:
Yep, that’s an Apple app prominently displayed as this week’s “featured app”. I understand that Apple is a software company too, but if the company is saying that Garage Band is the best new app available this week, there’s a problem. As a developer, I’d be pretty irritated to see Apple leverage its own developer platform to keep all of the profits to itself.
It’s really difficult to get noticed on the App Store with new apps coming out every minute it seems. Good old marketing and having a great product will save the day though, and Apple should revamp the store to reward hard-working developers who have marketing talents.
Apple’s development guidelines
Apple’s iOS is like Alcatraz. If you attempt to scale any walls, or even pretty up your prison cell a bit, the company will find something wrong with it and come down on you. A lot of the developers that I’ve been talking to call the general iOS design “boxy” and “confining”, which is in turn causing developers to cut corners when it comes to building something beautiful.
Don’t get me wrong, the App Store has created a new environment for creative and talented people to make and sometimes sell things, bringing ideas to life in a brand new way. The whole system needs an update though. Boundaries need to be pushed, because developers are starting to look at other available platforms. Companies like Microsoft are even incentivizing developers to build on their latest Windows Phone platform.
Options
When the iPhone came out in 2007, there weren’t a lot of smartphone options. At least to mainstream audiences. I didn’t even know what a smartphone was until I used an iPhone. To me, a smartphone should interact with me, and not force me to interact with it constantly.
I feel like the design of iOS makes me use the iPhone more. I have to open each app, refresh a timeline, do something with it, then close it out. I’m pretty sure that Apple hoped that the new notification system would change that, but it’s not the case. Apple’s iOS feels stale to me, and that’s probably because is hasn’t gotten a huge visual or interactive overhaul since its initial release.
Now there are options. Google has its Android platform, and Windows Phone is an up-and-comer with Windows 7. At the end of the day though, people will use the device that has the best software. The iPhone is a gorgeous device, but if more developers build beautiful apps on other more open operating systems, the general public will take notice.
I want my phone to be social, and to interact with me more than I interact with it. I don’t want to feel like I’m using a mini computer anymore.
I’m ready to move on, now I just have to pick which non-iPhone to go with. It’s good to have options. Share your thoughts in the comments, how are you feeling about iOS and other platforms these days. It might be time to think outside of the iPhone box.
You can find all the latest Apple news and discussion every day at TNW Apple.



















I know the "smoothness" of iOS, and after 3 years having relationship with it, I have enough of it. I get bored with its "uniformity" and now everyone around me carrying iphones (even i saw old grandma is using it), well at least in singapore they are now.
They are penetrating all market segment but forget to maintain its exclusiveness of having an iphone. In my opinion, they need to create another level of product that focus on the exclusivity for certain people.
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LikeOh and one other thing, the market places have the potential to lose any app both android and iphone.
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LikeI did the exact opposite, wrote about it too. Will be interested in how you do after a month. I was so tired of non uniformity and just love the smoothness of iOS. Android was too "hack job" feel to me.
http://listentotristan.blogspot.com/2011/10/first-in-line-iphone-4s.html
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LikeI use a Dell Venue Pro (T-Mobile) and despite it's rather troubled existence, I love it. I bought the 8GB version, upgraded the SD to 32GB (after much research), and it's never been smoother.
In my opinion, the design is now the second nicest design out there for a Windows Phone (I'd have to give first to the Nokia Lumia 800). The physical keyboard is second only to a Blackberry (I actually switched from a Blackberry 9700, so the vertical keyboard made it a no-brainer for me) and the 4.1" screen makes using the touchscreen keyboard just as enjoyable (I'd actually like to see Blackberry take the hint and make a Torch with a larger screen). Sure, it has some weight to it, but it feels solid, not plasticky like the HD7, and the sliding mechanism is surprisingly sturdy (even still after 10 months of use).
My biggest grips is the camera (great in daylight, abhorrent in most other cases). Minor: the lack of a front-facing camera and a notification LED.
With the OS itself, I'd like just three things: closing apps in the App Switcher (likely ala webOS' 'swipe up to discard' gesture), adding a setting in the OS to make the main search/Bing button an extended-press gesture (ala here:http://su.pr/1DoZ9m ), and a notification area that takes all notifications and puts them in a condensed, listed view. That last one may seem like the issue Drew was talking about having with iOS, but it can be done better. I'd personally have it as a permanent card in the multitasking view (kind of like an easter egg), that you'd have to go to if you wanted a simple list of your notifications. Or, simply, as a swipe to the left of the Start screen.
In regards to the Lumia 800: While the FF camera wasn't supported until Mango (hence it's not being on the DVP), the 800 is basically an N9 which actually has a FF camera, so why no camera, Nokia? That I don't get at all.
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LikeSorry for the seemingly double-post, but I tried to delete the previous comment to make some changes, but no luck. Hmm.
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LikeI use a Dell Venue Pro (T-Mobile) and despite it's rather troubled existence, I love it. I bought the 8GB version, upgraded the SD to 32GB (after much research), and it's never been smoother.
In my opinion, the design is now the second nicest design out there for a Windows Phone (I'd have to give first to the Nokia Lumia 800). The physical keyboard is second only to a Blackberry and the 4.1" screen makes using the touchscreen keyboard just as enjoyable (I'd actually like to see Blackberry take the hint and make a Torch with a larger screen). Sure, it has some weight to it, but it feels solid, not plasticky like the HD7, and the sliding mechanism is surprisingly sturdy (even still after 10 months of use).
My biggest grips is the camera (great in daylight, abhorrent in most other cases). Minor: the lack of a front-facing camera and a notification LED.
With the OS itself, I'd like just three things: closing apps in the App Switcher (likely ala webOS' 'swipe up to discard' gesture), adding a setting in the OS to make the main search/Bing button an extended-press gesture (ala here: http://su.pr/1DoZ9m ), and a notification area that takes all notifications and puts them in a condensed, listed view. That last one may seem like the issue Drew was talking about having with iOS, but it can be done better. I'd personally have it as a permanent card in the multitasking view (kind of like an easter egg), that you'd have to go to if you wanted a simple list of your notifications. Or, simply, as a swipe to the left of the Start screen.
In regards to the Lumia 800: While the FF camera wasn't supported until Mango (hence it's not being on the DVP), the 800 is basically an N9 which actually has a FF camera, so why no camera, Nokia? That I don't get at all.
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LikeI would think the fact that many apps use the same UI elements would be a positive — users will feel familiar when using a new app. They won't have to learn a separate set of controls for every single app on their phone.
Non-computer savvy people are afraid of technology. They won't "try" something unfamiliar, they'll simply road-block. They won't do anything, for fear of breaking it.
A unified GUI across all these apps may not feel like it was released last week — but people will know how to use it, and feel comfortable with the interface.
This seems like an advantage, not a disadvantage, to me.
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LikeYou do realize that you can turn the annoying pop-up style notifications back on right?
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LikeThomas Paine yeppers, i do.
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LikeSo you're complaining that so many apps look the same and aren't pushing the envelope (which is a valid criticism) and then when Apple produces something that really busts out you're "shocked" that they promote it? For a week? Really?
Overall I get your point, and if I was using my phone more intensely maybe I'd be shopping around too. In fact I think you're overdue for a change. You sound like your perfectly reasonable frustrations are making your complaints come across as strident, like you've been cooped up in Apple's walled garden for way too long.
If that becomes a common experience, Apple has a problem. I'm curious to see how things go; please do update us on where your exodus takes you and how things unfold over the next year or so when you get there.
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Likefoo I'm not saying Apple has a problem, but there is a group of users who will start wondering when they'll get something "new".
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LikeI understand where you are coming from Drew. I've tried all sorts of phones and OSs and I really have to say I was blown away by how much fun and enjoyment I get from Windows Phone.
I reluctantly chose to grab one about 10mths ago (first gen, limited OS etc), but DAMN! (after all to make an informed decision about something you need to try it firsthand). This OS was really thought out well. So smooth and very very usable. I had, and still have had, no crashes or freezes, and it runs so very elegantly on the minimal hardware compared with other handsets as it doesn't need it to run efficiently. That was before the major update of Mango came...
Now it just Rocks! Seriously, give it a shot - don't listen to propoganda or those who think that it's still "windows mobile" - it couldn't be further from it. You will be pleasantly surprised. The new generation handsets such as the HTC Titan or Radar, the Samsung Focus S, or the crafted Nokia Lumia 800 (although this doesn't have FFCamera), will have you enjoying using your phone as a tool to do what it is supposed to do - keep you in touch with the people that matter to you, without being submerged in the phone itself.
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LikeGo ahead. I would highly recommend you a Samsung Focus S with Windows Phone 7.5 :)
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LikeMany people switch... but few grandstand like we even care. Go get a Droid, then come back when you are sick of that in a month or two.
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LikeThe Gnome i don't think it's grandstanding, i'm a writer. ha.
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Like"I want my phone to be social, and to interact with me more than I interact with it. I don’t want to feel like I’m using a mini computer anymore."
you know the answer right?
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Likeatheneum the answer to which phone i should go with?
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Likeyup, i guess you already know which phone you should go with :-)
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LikeGood luck with your new device (whichever may be). You'll needed.
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Likehwong24 have been using a few for a while so i'm prepared ;)
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LikeBye
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LikeNo way Android is better than iOS, so I can't sympathize with you there. Windows may just end up being more useful, and it's certainly very elegant. I wouldn't make the jump for a couple years though - the phones are just too bloody hideous still.
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LikeBrad Hall really? I like the latest samsung phones actually.
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Like...years?? Really?
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LikeJackass.
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Likejp pincheira Thanks :)
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LikeTechnology aside (just lost most readers), your point about constantly checking your phone intrigues me. I moved from Canada to Brazil about 4 years ago and whenever I go back to Canada (Toronto), it's shocking how frequently people check their phones when out in real-life social circles. Living in Rio, where the majority of the population still doesn't have a smartphone or possibly just aren't connected due to soaring 3G costs; but living here has really highlighted this social-shift that has occurred in modernised countries.
I personally don't own a smartphone and rarely even bring my phone anywhere anymore. I'm connected all day during work and sometimes it's good to disconnect when you're out with friends.
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LikeI just tried using an android phone for 2 months (motorola atrix) I love a lot that android brings to the table but the random resets and mysterious battery drain became too much to bear for me... I still carry my android for times that I have a lot of heavy (web browser) work to do but I can't bring myself to use an android phone as my main phone because its just not as reliable as my 3GS is.
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Likei've been an iphone user since the beginning but decided to buy a second hand htc mozart on ebay just to try WP7, now it's been a week that i've been using it and this thing is really amazing!!! the phone itself is not bad but it's the WP7 experience that really got me, it's really different, all those integrations (fb, twitter, linkedin, messenger, etc) in one place, and those flippin live tiles with all the infos! man it's really amazing! except for a few apps like viber, consume, and one of my banks, most of the apps i need are available or has equivalent. Anyone who hasn't tried wp7 should give it a go, buy yourself a really cheap windows phone on ebay and give it a try. By the way, i bought my son an android phone with froyo on it and it's not really comparable to IOS at all, looked cheap. But for now, i'm enjoying windows phone and now looking forward to the nokia lumia, and my son's having my iphone coz he hates the android phone as well.
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LikeVery little of this article makes sense.
Android / windows phone will never have competing software.
WM 6.5 was shit. Scour the net for software for it... What do you find? Shit.
Sure, android is competing a little... But it's just not the same.
You use the iPhone more because it has more to offer. It's designed with consumers in mind. Your article was a bore to read.
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LikeThis sounds like an extremely butt-hurt fanboy. I'm sorry, I use Apple products too, but I completely see where the author is coming from. Apple is supposed to be for the creative, out-of-box thinkers, the ones who aren't afraid to dream, and sadly the iPhone is starting to become stale. I hope Tim Cook can change that, but if the iPhone 5 is just another mediocre update of iOS then I too will look for other options.
And why are you comparing WM 6.5, when the author is obviously talking about WP7? and have you actually used a android system for more than few minutes? Give it a shot, who are you to condemn those who use another system when you follow the masses like a lemming. All of this article made sense, and you yourself seem like a bore. What do you yourself have invested in Apple so much that you will defend it so blindly?
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LikeEnjoy your fragmentation. "The Ungrateful" Drew.
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LikeKereth Powell lol.
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LikeI tried iOS out right after abandoning Blackbery (WP7 wasn't out yet, but I did like Windows Mobile 6.5).
I like Android now, and am about to upgrade from my Galaxy S to either a Galaxy S II or Atrix II. My wife's Atrix is fantastic... dual core, large battery, very nice screen.
I need to punt on the analysis paralysis and pick one of them... hopefully today.
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LikeSamsung Galaxy S2!
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LikeJoanna Dee it's not a bad phone at all, i'm impressed
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Likei am drifting away from android back to iPhone, the reasons that i did enjoy all that customizations which i will miss on iphone, however i have learned to understand that android is an OS which is there for anyone who wants to use it, i mean its not built for a particular hardware, i boughth the most expensive Samsung Nexus and my brother bought an economical version, we both suffered in terms of hanging, un usual behaviour of apps. i know iphone has limitations however whatever they serve it works, unlike Android and i personally feel Android is a FAD which will fade away smohkim
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LikeConversation from Twitter
bryanrieger +1 for options. I'm looking foreword to the new WP7, however I have no faith in ms to follow through w/ the phone.
EdgarSanchez True, but is very interesting development for iOS
iPhancho With software platforms, in the end ease-of-development wins over intellectual challenge
EdgarSanchez I agree
MisfitGeek instead now they want to push everyone to #winrt which only runs on a single version of Windows. HTML is not for #lob either
delegatevoid - I think HTML5 can be great for LOB ! #winrt #lob
MisfitGeek if you like #javascript and don't need any of the technologies provided by .NET , I love #lightswitch #entitiyframework , etc...
MisfitGeek most of the software we write requires sockets , serial interfaces, etc... to interact with hardware... so HTML5 ? I don't know
delegatevoid - That doesn't disqualify HTML5
MisfitGeek I'm willing to learn. So how does one write non-angry-bird apps in HTML5 with the capabilities I mentioned?
Conversation from Facebook
Windows Phone 7 FTW
I fully agree, i used to have all the iphone series, but since IOS5 i felt i missed something. when you look behind the marketing tools from apple and really look into the way this phone works, then the decision is quickly made. I changed to windows Mobile 7 phone and i can tell you, this is how a smartphone should work. Everything i want and more on my homescreen, no useless clinking anymore, perfect for business men, not for consumers who want to play instead of work with their phone.
I take no offence NW... closed systems are the past. Android and Google's relationship with the public is far more conducive to community involvement and product evolution. The future is open and collaborative... & like you said the widgets are nice.