Apple is paying out a cash amount to broken iMac owners who bring in their systems, which is name is for “tax and shipping.”
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Funny thing is, if you live near an Apple store and pay no sales tax, you still get the 15%. Cash in your pocket once you bring your broken machine back.
If you bought a $2000 27″ iMac, you are getting around $300 from Apple, no questions asked if you have a flickering screen (or one of the host of issues that the computers suffer). Of course, other people are not going to get the full 15%.
If you live in an area with a high sales tax and no Apple store, you just get your already paid tax back, once the rest of the money pays for shipping.
Some people are about to get a sizeable refund, others are not. Still, a free 15% never hurt anyone.