Marissa Mayer, the CEO of Yahoo, made the announcement on the company’s corporate blog earlier today. She said: “You’ve told us loud and clear that you want fewer distractions when it comes to email.
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“You want to quickly login, communicate, and get on with your day. And we’ve listened. Starting today, the new Yahoo Mail is fast, easy and available anywhere you go.”
The new, redesigned version of Yahoo Mail will be rolled out “over the next few days”, according to Mayer. It has been built to be much faster and more intuitive for its users, with better navigation and a greater focus on the emails themselves.
Perhaps more importantly, the redesign is now consistent across all types of mobile devices. The Yahoo Mail apps for Android and iOS in particular are almost identical, save for a few settings icons at the bottom of the iPhone app. It’s a welcome change from the fragmented designs issued by some of its revivals in the past.
Microsoft has started pushing its existing Hotmail users over to its new, redesigned Outlook.com email service. At the same time, Google has revamped its Gmail app for iOS, giving it multiple account support and a much cleaner design that is in keeping with Google+, as well as the new look for YouTube.
Yahoo claims that according to comScore data, they are still the number one email service in the United States, outstripping both Gmail as number two and Hotmail/Outlook. However, if Yahoo Mail is to retain, or continue to grow its user base the reception and success of this new design is key. There are plenty of free email service out there, and Yahoo needs to ensure they’re leading, and not just mimicking the competition.
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