The Next Web

Top 5 Frustratingly region-locked web services

Short url to this post:

Online we’re used to getting great services for free wherever we are in the world. So, it’s incredibly frustrating when a particularly hot service is locked to a particular region.

Here are five of the most in-demand region-locked services, including how (if possible) to try them out and when you might be able to use them legitimately.

Netflix5. Netflix

What it offers: Netflix’s main business is DVD rentals by post but far more exciting is its online streaming service. Paid-up subscribers can watch a selection of classic films as well as some new releases and TV episodes on demand via the web. The Netflix service on XBox 360 is hugely popular too.

Where its available: USA only.

Why it’s region-locked: Netflix is a company operating only in the United States. As streaming is presently its secondary priority behind DVD rentals, it doesn’t make sense to expand internationally. Also, differing royalty arrangements for movies in different countries would make expansion a complicated business.

Can I by-pass the region lock?: It would be difficult. Netflix streaming requires a Netflix account. To get an account you need an American address and credit card. If you could persuade a friend in the States to set up an account for you, you would need a program like Hotspot Shield to fool Netflix into believing you’re in the USA.

When will Netflix be available outside the USA?: In 2004 Netflix abandoned an expansion into the UK market but that doesnt mean they won’t try to break out of America at some point. In March this year the company’s CEO Reed Hastings told Reuters “Most Internet companies are global companies, and when you think about that kind of big opportunities for us, you’d have to say, ‘Jeez, isn’t there a big opportunity in China, Brazil, India, Europe?’ “We don’t have any specific plans, but over the next several years, it’s definitely something we want to look at.” In the meantime, your best hope is that a similar company already active in your country sets up the same service sooner.

While you’re waiting you could try: Apple’s iTunes store offers movie rentals in some territories.

Foursquare4. Foursquare

What it offers: Imagine a geolocational social network service like Brightkite or Google Latitude, but with a competitive twist. Foursquare turns “checking in” at different locations around your home city into a game, with players fighting to become the ‘Mayor’ of different areas. You can earn badges for visiting new areas and it’s supposedly a great way of keeping track of friends too. Foursquare has really taken off amongst the early adopter crowd in cities that are supported.

Where its available: A limited selection of cities in the USA as well as Amsterdam in the Netherlands.

Why it’s region-locked: In order for a city to become playable, Foursquare needs to research different locations around that city. This makes the rollout a rather slow affair, especially for a startup with only four employees.

Can I by-pass the region lock?: No, you can only use Foursquare in supported cities.

When will Foursquare be available in my city?: It’s been reported that Foursquare will soon begin crowdsourcing data for cities. As a result, you might not have to wait too long to start playing – especially if you’re willing to put in the effort to add data for your city.

While you’re waiting you could try: Google Latitude and Brightkite offer a similar experience but without the competitive elements.

Top 5 Frustratingly region locked web services3. Hulu

What it offers: Hulu offers a vast library of US TV shows to stream on demand for free. Shows can also be embedded in web pages.

Where its available: USA only.

Why it’s region-locked: The rights and royalty arrangements for TV shows vary by country. Hulu wouldn’t be able to legally offer its service worldwide without coming to individual agreements with rightsholders for each country.

Can I by-pass the region lock?: We recently posted this video that shows you how, although results vary. Some readers have reported that it works for them while others say it doesn’t. Hulu is blocking back doors into its service as it finds them.

When will Hulu be available outside the USA?: Hulu is planning a UK launch early next year. More countries will probably follow eventually. Don’t expect these international versions to offer exactly the same content though. Hulu will be persuing local content deals in each territory.

While you’re waiting you could try: Many TV networks around the world have launched their own limited streaming services. The UK’s BBC iPlayer is one of many. Just like Hulu, these services tend to be region-locked due to licensing restrictions.

Spotify2. Spotify

What it offers: Spotify provides a great quality music streaming service. At the time of writing nearly 112,000 tracks are available. A free service is available supported by advertising, while a premium service with a monthly charge offers a higher bitrate, exclusive pre-release tracks and access to its excellent mobile service.

Where its available: Sweden, Norway, Finland, the United Kingdom, France and Spain.

Why it’s region-locked: Once again, it’s down to rights issues. Spotify needs to come to a separate agreement with rightholders in each territory it wants to launch in.

Can I by-pass the region lock?: As with Hulu, it is possible to ‘trick’ Spotify into playing music from unsupported countries by connecting via a proxy service or VPN (Virtual Private Network). However, Spotify has begun shutting down unauthorised user accounts so these solutions may not work much longer.

When will Spotify be available to the rest of the world?: A launch in the USA is planned to take place by the end of 2009. Other countries will most likely be launched as and when Spotify comes to agreements with local rightsholders.

While you’re waiting you could try: The USA has Pandora and Rhapsody, while Last.fm offers a similar experience for the rest of the world.

Top 5 Frustratingly region locked web services1. Google Voice

What it offers: Google Voice replaces all your existing phone numbers with one new number. When people call your Google Voice number the call is routed to all phone numbers you have registered with the service. This means you don’t have to worry about changing number or where you are – people can always get hold of you. Additional features like web-accessible SMS and voicemail, not to mention voicemail transcriptions, make the service even more desirable.

Where its available: USA only.

Why it’s region-locked: Rolling out a service as in-demand and technically challenging as Google Voice is a slow process.

Can I by-pass the region lock?: What makes Google Voice the most frustrating service on this list is that it’s incredibly tough to get around the region lock. If you have a Google Voice invite you can sign up outside the USA using the method described for Hulu above. The problem is that you need an American landline as one of your registered numbers. This could be a major problem for most people, although one blogger claims he has got the service working from Malaysia by using VOIP services SIPGate and IPKall. We haven’t tried this ourselves but feel free to give it a go if you’re desperate to get some Google Voice in your life.

When will Google Voice be available to the rest of the world?: It’s still invite-only in America and Google has been quiet on expanding the service beyond the USA. A rumour in June suggested an expansion to Europe was planned ’soon’ but it is yet to materialise.

While you’re waiting you could try: Skype or Truphone. Not exactly the same thing, but close.

Did your most wanted service make it into the list? If not leave a comment and let us know.


  • it’s a shame distribution rights are all encompassing, special provision should be made for the internet due to its cross borders nature – broadcast TV will always be around as many people still want the experience, of course you will always have some who won’t. It’d be a great way to combat piracy and the various other not quite legal streaming sites.


    This comment was originally posted on FriendFeed

  • snebold
    I don't believe that TV will "always" be around… at least not the broadcast model that we're used to. People are growing accustomed to services like Tivo and Hulu that allow you to watch shows and movies according to their own schedules. Once TVs themselves become internet-enabled and they have user-friendly interfaces for browsing content via a remote, TV as we know it is dead. And it WILL happen. As the media environment become ever more competitive, networks will need to offer their shows to viewers the way viewers want to view them. Otherwise they will risk losing those viewers (and advertisers) to a competitor.
  • Foursquare can be played in all cities since you manually add new locations by adding address, zip code and city. The only thing is that you should decide in what region it is, so everything in NL is in Amsterdam.
  • Rick, surely deliberately adding incorrect data diminshes the usefulness of Foursquare?
  • Guy Doyen
    Hulu, come in France, please... !
  • mint.com is another one!
  • You forgot southpark.com episodes
  • Travis Choma
    I just used a US Skype In number for the number I registered with Google Voice and it worked fine was able to complete the registration and setup my new Google Voice number...
  • Don't forget Pandora!

    And like Aravind said, Mint.com as well =)
  • Bram
    Nice list! Reflects also very nice that the status quo is the biggest enemy of innovation.

    To respond to the Spotify post, as a Dutchie we can't access it (anymore). But from a statement from The BumaStemra (Dutch rights agency) they said it is a deciscion made by Spotify not by them.

    I btw tried to contact Spotify (e-mail and Twitter) about this matter, but they simply ignore the question about it.
  • ellie
    I think you are forgetting a key region locked service. MLB.com!

    If you are within the area where games are transmitted you cannot watch them on MLB.com.

    Example: I want to watch a Boston RedSox game in Vermont. Boo, I can't on MLB.com only on an overpriced cable sports package.
  • Adam Selene
    #6 The Amazon Kindle

    Requires a U.S. credit card and billing address to buy Kindle books. Interestingly you can buy the Kindle with only a U.S. shipping address, but you cannot buy Kindle books with a foreign credit card even if it uses a U.S. billing address.

    Same applies to all other Amazon.com download-only products, such as MP3 music, movies, software and XBox points.

    I'd rate this higher than #6 personally.

    How to get around it? U.S. bank accounts are extremely easy to open at some banks, even for foreigners without an ITIN number. A trip to Las Vegas, stop by Wells Fargo and open an account while you are in town. Go to EarthClassMail.com and get U.S. mailing address you manage as easily as your email.

    Ciao from Costa Rica.
  • Marc Savoy
    Thanks very much for mentioning Hotspot Shield which I hadn't heard of before and seems a great application to have.
  • In the UK you can use LOVEFiLM for Netflix-like movie rentals & on demand on your PC, but no Xbox stuff yet
  • Ben L
    What about the BBC iPlayer.
  • Andrew
    So NetFlix will work outside the US if you have an account? There are no other restrictions? i.e. it doesn't check the region you are located in like Hulu does?
  • me
    Whaa?? Forget Spotify, I want Pandora!
  • DavidE
    When I saw the title, I assumed the BBC iPlayer would be at the top of the list.
  • Tairom
    2 very big services are US only at the moment. woot.com (even some states are excluded from their service) and newegg.com (Best electronics etailer)
  • z
    i got it running using my magicjack,
  • z
    i got google voice running magic jack
  • z
    i got google voice running using magic jack
  • I would add pandora.com to it... Its an awesome service unfortunately can't access it outside states
  • bca
    pandora.com as well as many other "IP picky" services are fairly easy to access from outside of the US by using free, fast and simple software called Ultra Reach. Hulu.com is particularly stubborn, though - it works only with HotSpot Shield which unfortunately doesn't provide enough bandwidth to stream videos flawlessly.

    The real problems begin when it comes to non-US geo-locked websites. While you can find free and reliable US-based VPNs relatively easy, finding one that operates in, say, Spain, Germany or South Korea is a much tougher task. If you know any, please share them with us.
  • Foursquare is one of the more frustrating examples. And it's just the latest in a long line of geolocation apps that isn't engineered to be global from day one. Which is just stupid. And frankly it's equally stupid to replicate the craigslist pattern of basing everything on city. Not everybody lives in cities. Why, oh why, are we still waiting for somebody to do for "where am I" what Twitter did for "what am I doing"?

    Oh and as above -1 for iPlayer not being included in the list.
  • One Word: Universality.
blog comments powered by Disqus
 


TwitterCounter