The Next Web

6 Reasons why Twitter Geolocation is a really, really bad idea

TwittervisionWhen news broke yesterday that Twitter is to add location information to every tweet my heart sank.

Twitter’s Geoclocation API certainly has its benefits; it will usher in a new wave of spectacular apps showing what’s being tweeted about where, we’ll be able to search by location for relevant tweets and above all it will make our understanding of the Twitterverse all the more rich.

Put aside the lust for all this information though and we’re left with quite a few things that could go very wrong with all this data. Here are six reasons Twitter Geolocation is a really, really bad idea.

1. Crime

Remember the man who tweeted that he was out of town and came back to discover his house had been burgled? In the near future that could be you even if you don’t mention you’re away from home. The geocriminals of the future will simply monitor tweeting location patterns. Most of your tweets will be likely to be sent from in, or close to, your home. When you’re tweeting from out of area they’ll swoop in and swipe your stuff.

Yes, Twitter is making the Geolocation service opt-in, but if you try it out and forget to turn it off (which is likely to be all-too easy to do) or if you simply fail to understand the significance of the data, you’re in trouble. Insurance companies are already starting to advise not to “Tweet that trip”. When each tweet can have a geotag they might advise you don’t tweet at all, ever.

2. Celebrity slip-ups

Then there are celebrities – you might not care about them much but the fact some use Twitter brings a certain amount of kudos and glamour to the platform. Imagine if your favourite celebrities start accidentally giving away the location of their homes. Their privacy will be invaded by hoards of obsessives and before you know it the celebrities have jumped ship. Great for users who hate celebrities, not so great for Twitter.

3. Bad press

Reasons 1 and 2 will lead to a ton of bad-press, “Burgled by Twitter Crims” horror stories. Then there will be all the “Big Brother is following you” headlines as reactionary hacks accuse Twitter and third party app developers of building a massive people-tracking network. It will all be rubbish of course, but it won’t do much to encourage people to use Twitter.

4. Being ‘opt-in’ devalues the data you do get

Being an ‘opt-in’ service is definitely the right approach but it will certainly devalue any analysis of Twitter location data. “200 tweets a minute are coming in from the disaster zone” is much more useful that what we’ll get – “We’re seeing 4 tweets a minute from the disaster zone; there might be more but they’re not sharing their location”. Any maps, charts and graphs built from Twitter location data will be hugely under-populated as the majority of users won’t want to share their current co-ordinates.

5. Someone’s bound to write an app that gives fake data

Want to be the first person to tweet from the South Pole? TweetLiar sends fake co-ordinates for your tweets“. That app doesn’t exist yet, but it can’t be far away. Whether it’s as a prank or as a deliberate attempt to trick people analysing Twitter data, it’s going to happen. When it does geolocation data will be devalued further.

6. You can’t filter who sees your location

I’m a big fan of Google Latitude which provides a similar service to the one Twitter is proposing. There’s a big difference with Latitude though, I can control how other users see my location on a user-by-user basis. Close friends can see where I am precisely, others see me on a city level and most people can’t see any location data at all for me. With Twitter’s API, that kind of micro-management isn’t possible and may put a lot of people off using it completely.

Conclusion

So, there you go; six reasons Twitter’s new API might fail. Now, I’m playing devil’s advocate a bit here – I like the idea of Twitter’s Geolocation API in theory and there’s no way to stop location services from developing, especially as they can be so useful in so many ways. It just seems that the way most people use Twitter is at odds with location sharing.

Still, people’s attitudes change over time – maybe in twenty years’ time we’ll all be constantly transmitting our locations as a matter of course and the idea of personal privacy will be dead forever. We’ve no way of knowing if that will happen but it will be an interesting ride finding out.

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  • Lennart
    Seems to me there's an easy fix for this problem. Twitter should never disclose where a particular user is, but should in stead only let you see what tweets have been sent in a specific location recently. Then, no one can analyse your behaviour in any meaningful way, whereas the information everyone is really looking for is freely available: what's happening where and how good is it?

    Now, this would not prevent someone from accidentally locating you or possibly establishing that you are not tweeting from a specific location. They could check if you have recent tweets, then see if those tweets come up when searching the general area of your house, for instance. But then again, you're probably tweeting something like '#llo09 rocks! Just saw the Arctic Monkeys and they brought the house down!'.

    Now where did I put my lockpicking set?
  • Agree with your analysis. Upside gives most advantage to commercial spammers; downside is what you say. I vote for opt-in.
  • Twitter and it's users can bypass the security flaws of GEO tagging with little effort.

    1. No GEO location in x squared km around the house (try looking for a house you have never seen before within an 2km2 area). The other GEO data will be to much scattered to use it for criminal activities.

    2. Post GEO location to a tweet after x minutes. To make sure celebrities won't send their location to the whole world (and paparazzi) each time they tweet. Also prevents the following situation: "Just bought the most expensive wedding ring ever... have to wait for 30 minutes before I can take the train home though. (Lat=38, Long=77)"

    3. Think before tweet. (what do we as users put online (e.g. tweets, flickr photo's with GEO info...)
  • I was going to write something about this on www.rev2.org but now there is no reason. This was EXCELLENTLY done!
  • Erik Jonker
    As with all technology, it's in itself not "good" or "bad". That is determined by the way it is implemented. Therefore give the user maximum control over the settings, make him/her continually aware what those settings are and make the default "off". Then i think it can be quite useful. Also it is not a new problem, there are many applications like this around already (google latitude for example).
  • Wow. Rather reactionary and sensationalist. Then you tag it with 'i'm playing devils advocate', I would say that's a cop out for sensationalist journalism.

    People tend to forget that for the last half a century most people have had their exact home address published in the phone book. No big scandal and most people don't choose to opt-out. Why? Because its useful for people to be able to find you.

    I would also like to point you towards this:

    "Folks will need to activate this new feature by choice because it will be off by default and the exact location data won't be stored for an extended period of time."

    Although I did enjoy your choice of images!
    @osbornec
  • Hi Christopher, thanks for the comment (and the tweet in the picture - I saw it on Twittervision and it was perfect!). I assure you I'm the polar opposite of the sensationalist reactionary. Still, I felt it was important to list these points as I've read nothing but excitement at the Geolocation API's announcement.

    I've addressed the 'off by default' point in the post. As for the data not being stored for extended periods of time, yes - not by Twitter but probably by third party apps recording the data while it's available.
  • The issue isn't just finding out someone's address - it is knowing your habits.

    Roel's first point is the simplest solution for public use - limit it to a major town or area.

    Then for people you trust release more accurate information. Of course this last one requires some significant changes in Twitter..
  • Ridiculous.

    It's a great idea! Can't wait!
  • Once they add this Geotag thing, I'm off of Twitter.

    It's a security issue, and I hope it'll be ruled out.

    // X96 \\
  • Merr
    I had a stalker for years; he's in jail at the moment. But there are many people who'd love to use social media who take great care to preserve some semblance of geographical neutrality for similar reasons. I don't use BrightKite or other geolocators, and I don't see the huge benefit of using them. The people I want to know where I am -- know where I am. The people I don't, don't. I think you post valid reasons Martin. I don't get the upside when the downside could be pretty big.
  • Are there any secrets left about our identities? Each one of us on the web is an open book. I really can't see what it will benefit others to know the exact location one is twitting from. So let's leave it at that- at least I least I don't have to look over my shoulder if I decide to post my tweet in the loo- (toilet) and do what I have to do in complete privacy and peace of my closet.
  • Doesn't the entire article come under #3?
    (Reactionary articles, etc.)
  • scottyfishman
    I do think that geolocation is a bad idea. Over the last few years, we've been conditioned to give up our personal privacy under the guise of "social media". With the big brother state becoming more intrusive into our lives (think cctv cameras, secret databases, etc), why would we willingly give up even more personal information?

    This information isn't really all that useful to the end user, other than being 'interesting'. It it HUGELY beneficial to businesses for targeted marketing and demographics. Do we really want to make it easier for businesses to sell us more crap we don't need?
  • wow this sounds crazy!
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