The Next Web

Changing your domain is NOT good for blog ranking

Twingly launched a new blog ranking tool yesterday. In a very modest way, the gentlemen from Sweden explain what’s it all about: “It’s like Google’s PageRank but only for blogs.” Plus, there’s a local touch, based on language. The largest blogs in Swedish gets BlogRank 10, the largest in Dutch get BlogRank 10 and the largest in English get BlogRank 10.

The most popular blogs written in All languagesThis new blog rank serves as the basis for a take on Technorati’s Top 100. Yes, Twingly is launching 12 different top 100 blogs lists (Danish, Dutch, English, Finnish, French, German, Greek, Italian, Norwegian, Portuguese, Spanish, and Swedish). Anton Johansson: ” [This] makes it more fun for bloggers. It’s more cool to be a top notch Swedish blog and having a way to show it than to be no 7362 international.”

Twingly got mixed reactions. TechCrunch’s Robin Wauters celebrates his blog’s top position, Duncan Riley is pretty pissed off. We’re not happy either, but that’s our own fault. We’re too vain. We wanted that dot com domain. Thus we ditched TheNextWeb.org. Here’s the result:

Changing your domain is NOT good for blog rankingChanging your domain is NOT good for blog ranking

What do you get when adding both results up? 10? We’ve the same problem at Technorati, check the results for the .com (authority 228) here, and the .org (authority 1087) here. Bear with us for a few months. After that you can tell anybody you’ve been a loyal reader of a Top 100 blog, even when they weren’t that famous yet.


  • @gonzague http://tinyurl.com/5vlle3 ton influence va en prendre un sacré coup :)))
  • Nice article, thanks! I know the fact that you've changed your domain (because this is one of my favorite blogs!) and that your profile is quite different than it should be.

    Kristoffer, one of our developers said "It would be nice to have a tool to change blog url or at least some mechanism for it" when he read this blog post. I say: do it! So hopefully it'll be something we can do in the future.

    Thanks again and keep up the good work you do with this blog!

    /Anton, Twingly.com
  • Let us know when you fix that! We would be very happy...
  • Nicolas
    And maybe there is a way to communicate with those blogs that still link to the .org domain ?
  • I love the guys at Twingly, they are also frequent Opencoffee visitors!
  • i use the service ://URLFAN which to me is more transparent in regards to "ranking websites". Their top 100 is pretty well respected in the web 2.0 world:

    http://www.urlfan.com/site/top_100/100.html

    urlfan ranks sites according to their popularity in the blogosphere and shows all their data. It's a little more clear than both technorati and twingly when it comes to ranking websites, since thats what they focus on, and any blogger can lookup their website and see how they rank.
  • Crazy54
    Our problem was that she took several hours to write a paper that was supposed to be written under exam conditions in one hour. ,
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