Strategy (Greek "στρατηγία" - stratēgia, "art of troop leader; office of general, command, generalship") is a high level plan to achieve one or more goals under conditions of uncertainty. Strategy becomes ever necessary when it is known or suspected there are insufficient resources to achieve these goals.
All stories in Strategy
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Here’s how you can prepare for hyper-personalization in marketing
Although hyper-personalization hasn’t become mainstream yet, you can’t afford to ignore this compelling technology — ...
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Why your ‘data-driven’ strategy isn’t working
One question, which is often overlooked, is whether the organization has the capability to use data in a manner that will ...
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The product manager secrets to surviving the 3 pivotal startup phases
In a startup environment, a product manager must adapt to new challenges over three major phases — formation, validation, ...
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Creating quality content comes down to one thing: Relevance
Sometimes we get caught up in what we want to say, we forget to ensure the readers will be able to see themselves in what ...
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You need a ‘zero-trust’ strategy to protect your business from cyberattacks
If your company has imbibed the culture of BYOD without a zero-trust strategy, then it’s a potential source of an attack. ...
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Direct-to-consumer brands are losing steam, but holding companies might save them
More and more companies are finding success by returning to a traditional holding company approach, but one that's been re-engineered ...
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A-Z guide to launching your digital product
Are you working on a digitial product? Make sure your team goes through this thorough checklist to ensure it'll be a success! ...
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Moonday Mornings: NBA blocks player’s plan to tokenize contract with Ethereum
It's Moonday Mornings, Hard Fork's wrap-up of the weekends top cryptocurrency and blockchain headlines you can't afford to ...
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Why paid VR content is already dead
VR is going through the same process mobile went through over the last decade - which means the percantage of paid apps in ...
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Digital adoption: What it is and why big-time businesses must take note
We live in a digital age — a time when smartphone penetration exceeds 95 percent in some countries and when social media ...
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Google’s betting on SMS 2.0 to get its messaging groove back
Google’s gotten a lot of grief for its messaging strategy, and rightly so. While Facebook and Apple have seen their messaging ...
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4 expert e-commerce hacks for more efficient multi-channel management
I can remember a time when the most important distinction between sales channels boiled down to brick-and-mortar stores vs. ...
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Here's how gamification can help your business understand your users
Today’s operations require more comprehensive stores of information, most of which deals expressly in the human behavior ...
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You can now test Mozilla's new fast and secure Android browser
Mozilla has announced the first preview of a redesigned version of Firefox browser for Android that will replace the current ...
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Boring but necessary: 4 budgeting mistakes to avoid when growing your company
It may sound boring, but careful and sensible budgeting is crucial to every growing company. Not only does successful ...
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Research indicates the only defense against killer AI is not developing it
A recent analysis on the future of warfare indicates that countries that continue to develop AI for military use risk losing ...
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Seriously, what's growth hacking?
There are lots of buzzwords out there — so many that it's pretty easy to make up new ones and get others to start using ...
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Marketers shouldn't base their plans on click-bait — get the real data
Simon Kemp, CEO of Kepios, shared his data insights with attendees of TNW2019 and shared which numbers actually matter to ...
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The top social media dos and don’ts for recruiters
It seems like the world is getting more social all the time: social media boasts nearly 3.2 billion users worldwide, representing ...
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The CIA wants you to believe it traded assassinations and espionage for likes and shares
The Central Intelligence Agency (CIA) has a bit of a reputation. Depending on what side you're on, it's either a necessary ...
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Why 'Magic: The Gathering' is AI's toughest challenge
Games make the perfect teaching environment for developers to train machine learning models in, but which game produces the ...
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The difference between good and bad PR is a simple ‘no’
We all have an intrinsic human trait where we think that it's all black or white, do or do not, kill or be killed -- and ...
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Tech companies still care more about AI and IoT than blockchain
Blockchain might be the hot buzzword of the moment, but according to new research, it's being bested by the Internet-of-Things ...
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10 simple tricks to boosting MRR, the key to a SaaS business
Everybody knows the concept of Software-as-a-Service (SaaS) business model by now. But what not many might realize is that ...
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Australia’s new blockchain strategy is $71K and a non-existent roadmap
Australia says its ready to create a new blockchain strategy, but it's simply a promise of a roadmap and a travel stipend. ...
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Tech gimmicks won’t save retailers from poor strategy
In twenty years, when I glide through a furniture store on a hoverboard that actually hovers, as the built-in virtual assistant ...
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'Blockchain' won't save your bad business from going bust
Blockchain name-dropping seems to be dying as one Hong Kong tea maker tried and failed to perk up its stock price just by ...
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Don’t fail fast — get product right the first time
We live in an age where customers have more power over their lives than ever before. Users can tap their phone to summon ...
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Facebook’s ad interactions drop 20% — here’s everything you need to know
As I mentioned in my last post, the data in my new 2018 Q3 Global Digital Statshot – produced in partnership with We Are ...
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Will the algorithmic timeline be the death of social media?
A built-in stopping point provided a sense of control over our social timelines and newsfeeds. Do you miss the days of chronological ...
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Google, Facebook, and Amazon’s not-so-secret weapon for success: M&A
Whether you’re an entrepreneur or an established CEO, growing your business is always job number one. It’s how you’ll ...
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Why the CEO is actually the CMO
Scrappy business people are fantastic people to work with — lean, mean, execution machines. But there comes a point where ...
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Hate Christmas? Here's a scientific survival guide for the Scrooges
Two years ago, I came into work on December 1 to find a bag on my desk labelled “Karen’s Christmas Intervention”. It ...
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How to perfect your digital copywriting
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, ...
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We’ve got 99 problems — does your app solve one?
Everyone knows that apps fail. No one wants to build a mobile app that gets one thousand downloads and then capsizes into ...
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Get more cats on your Instagram feed by cheating the algorithm
If you’re anything like me, a blue-eyed tabby cat coquettishly peering at the camera from under its lashes makes you want ...
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Here’s how face recognition tech can be GDPR compliant
Ah, face recognition, that nifty little feature that's already making the still new fingerprint scanners (kind of) obsolete. ...
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6 reasons why you should make your ‘digital consultants’ work on-site
In the future, all companies will be tech companies. Traditional firms must upgrade their technological capabilities to match ...
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Why CEOs that say ‘no’ are good for growth
It’s no surprise that life as a startup CEO can be brutally exhausting, with long, grueling workweeks, constant stress, ...
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Tesla’s woes unlikely to end soon, but startups can take a cue
“Funding secured.” When Tesla founder and CEO Elon Musk tweeted the above statement early August, it kickstarted a ...
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Here’s how you can painlessly integrate voice in your business
A digital voice strategy that will end up proving lucrative for businesses and useful for consumers is one that places customer ...
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This week’s best Android games to play while avoiding your colleagues at lunch
Welcome to our weekly column, in which YouTuber NimbleThor brings you a short list of the best new mobile games for your ...
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UK bans ‘misleading’ Facebook ads for a popular contraceptive app
The UK’s Advertising Standards Authority (ASA) has banned Natural Cycle's advert on Facebook after claims that ads were ...
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Online dating study shows everyone seeks partners 'out of their league'
A recently published study sought answers to a seemingly unquantifiable question: What does dating "out of your league" really ...
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Internal Facebook note reveals clever 'psychological trick' to attract teenage users
Always on the lookout for novel ways to attract teens, Facebook purchased viral polling app TBH last October. The app fell ...
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AI may soon save a ton of cute (and ugly) animals from drug testing
As cold-blooded and inhuman as it may sound, animal tests are an integral part of modern-day drug and chemical compounds ...
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My team used to suck at meetings, but now people are begging us to share our secret sauce
Think you hate meetings? My colleagues and I were so sick of them that we teamed up with Chelsea Handler to build an excuse ...
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You can’t achieve long term profits without knowing how your employees feel
Does your company get a good return on all the time and money it invests in leadership development? Despite the millions ...
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The state of blogging in 2017
When it comes to New Year resolutions, many of us aim to do so much. For some, it could be giving up smoking, for others, ...
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New kid on the digital block: What does a Chief Experience Officer actually do?
In order to understand what the CXO does, you have to take a step back to understand why the position was created in the ...
