Strategy (Greek "στρατηγία" - stratēgia, "art of troop leader; office of general, command, generalship") is a high level plan to achieve one or more goals under conditions of uncertainty. Strategy becomes ever necessary when it is known or suspected there are insufficient resources to achieve these goals.
All stories in Strategy
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A psychologist's guide to changing the minds of anti-maskers
While the world is eagerly waiting for COVID-19 vaccines to bring an end to the pandemic, wearing a mask to help prevent ...
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How to balance customer satisfaction and profitability
If you aim to find the balance between customer satisfaction and profitability, I suggest you start with studying customer ...
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3 key considerations to prep your SaaS offering to sell upmarket
The road to selling upmarket doesn’t have to be a bumpy one — focus on establishing organizational value, future-proof ...
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4 marketing mistakes early-stage startups make — and how to avoid them
You have just raised your first funding round and you have to spend a part of it on marketing. Defining the right marketing ...
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4 tips to survive your startup’s awkward adolescence
I've identified some important strategies to grow and evolve a company while maintaining the culture upon which it was built. ...
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The dos and don’ts of creating your product roadmap
While there is no “best way of making a roadmap,” there are a few dos and don’ts that can guide you in crafting your ...
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6 startups that could change the way we work
Youri Doeleman, Partner at investment firm Antler, shares his picks for the 6 startups you should look our for in the workspace ...
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Launching a business during a recession is terrifying — and that’s great for your customers
Our fear engendered a kind of radical empathy for our customers that I'm not sure my team would have been able to tap into ...
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3 cliché pieces of startup advice I never want to hear again
Despite what some advisors might say, there is no “proven” path to success. And over the last 17 years, I’ve encountered ...
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15 tips for hosting a virtual offsite for your remote team
The first ever fully remote offsite my company ran got amazing feedback — here are them 15 steps we took in planning this ...
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5 tips for global software sales my team learned the hard way
The key is to identify markets where investing in localization is worth it for you. Then, hire local people who understand ...
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Forget 'users' and focus on the 7 steps to make your organization 'memberful'
Harald Dunnink — Founder of Momkai and co-founder at The Correspondent — shares why you should think about 'members' ...
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3 biggest reasons why a company's digital transformation fails
Change is never easy, and not getting buy in from teams, failing to standardize, and uneasiness with change are the most ...
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How to get the most out of attending a digital event
TNW's CPO and co-founder, Patrick de Laive, shares his 7-step framework for how to get the most out of attending digital ...
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Level-up your customer service with these 4 dynamite strategies
The strategies Hourly uses to deliver the highest level of customer service to customers — copy them and make your own ...
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Why entrepreneurs should give up hope… as a strategy
Tunde Kehinde, co-founder of Lidya and Jumia, shares how to find the perfect co-founder, how to scale, and when entrepreneurs ...
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Get the most out of your schedule with 2 simple questions
Did you know Nir Eyal, the author of this piece, is speaking at TNW2020 this year? Check out his session on 'Indistractable: ...
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Beautystack’s Sharmadean Reid helps you kickstart a community-focused brand
Beautystack's Sharmadean Reid is on a mission to fix beauty tech and she's opened up about her leadership style, productivity ...
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How transparent should your brand be?
How much do consumers actually care about transparency? And how transparent should you be as a brand? Take a look here to ...
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Center-out management: The new leadership style in the aftermath of COVID-19
Strong human networks are essential for businesses to be able to withstand the challenges and long-term economic uncertainty. ...
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5 things my first startup job taught me about customer service
Clients aren't always right — it's just about how you let them know. Here are five things my first startup job taught me ...
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Great leaders shoot straight with their teams — especially during a crisis
There's no getting around some hard conversations, especially in an economic crisis. Now more than ever, good leadership ...
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The 3 Cs of building strong teams in a remote work environment
No matter where you are in your team’s development focus on strong connections, intentional collaborations, and conscious ...
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The 5 pillars of building product-market fit B2B products
This five step framework can help you re-evaluate your perspective of your B2B product efforts and what to focus on next. ...
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Here’s what it really means when you say ‘I’m busy’
Thinking about a work strategy, problem, or large task consumes every ounce of your creativity — so you need to ignore ...
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Choose your startup's crisis strategy: Offensive vs defensive
Once you've collected and organized your data, you can choose whether to focus on defensive strategies first, or move straight ...
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Coronavirus has changed travel in European cities for good — here’s how
This article was originally published by Sarah Wray on Cities Today, the leading news platform on urban mobility and innovation, ...
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4 most common startup recruitment mistakes I’ve seen as a VC
In my experience advising founders on their recruitment strategy, as well as in my own experience of hiring, there are 4 ...
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We can’t build customer strategies solely on algorithms — and the pandemic proves it
It’s a mistake to lean too heavily on data to understand customers’ needs, to the detriment of common sense, intuition, ...
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Digital advertising amid the crisis — expected trends of Q3 and Q4
Q4 remains hopeful for the digital ad industry as campaigns have been postponed rather than canceled, but the 5G-fueled revolution ...
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Tech has made entrepreneurship 10 times easier — and it fills me with inspiration
Entrepreneurs have a much easier time starting up their businesses, creating ads, and using analytics to tweak their approaches ...
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3 personal growth tips I've learned in my 12 years as a developer
No matter what strategy you choose, as soon as you have the security to do so you should start thinking about your growth. ...
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7 ways businesses can value black lives (beyond social media posts)
After a black bird-watcher filmed a white dog-walker on May 25 calling the police on him in response to his request she obey ...
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A brief history of bad logo redesigns — and what designers can learn from them
Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners ...
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7 strategies to design landing pages that convert in 2020
Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners ...
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Technology start-ups that fail fast succeed faster
Failure rates of new technology-based companies are shockingly high. It is estimated that 75% of technology start-ups do ...
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Why your brand should be on Giphy — what you need to know about GIF SEO
Did you know we have an online conference about digital marketing coming up? Re:Brand will share strategies on how brands ...
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Will M&A ever go back to normal? Experts from EY and Goldman Sachs weigh in
With the short-and-long term future being up in the air, one question on everybody's mind: will M&A ever go back to normal? ...
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Not looking for an exit? Doesn't matter, start planning now
What will happen to your business when you eventually move on? If you want to have a successful succession, start preparing ...
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Vestiaire Collective's CEO: Self-disrupt to keep up with customers’ evolving needs and wants
Vestiaire Collective's CEO on scaling overseas, servicing a digital native customer base, and the effects of coronavirus ...
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Solutions, not art: The true business value of design
Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners ...
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The 5 fundamental steps to getting your startup ready for VCs
Follow these five tips to make sure your startup has a solid foundation before you start the challening process of reaching ...
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Scaling your ecommerce startup in the age of Amazon
How do you compete in an environment when powerful market players such as Amazon are profiting off the race to the bottom? ...
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4 reasons why startups need to create a strategic narrative
The meaning-making is a new competitive frontier and it's becoming increasingly necessary for startups to create a strategic ...
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DevOps isn't enough — your team needs to embrace FleetOps
FleetOps is needed to run a fleet of hundreds (or thousands!) of websites and applications securely across your organization. ...
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Entrepreneurs must warm up to AI — or risk their own 'AlphaGo loss'
Evolutionary AI can help people find the best strategies and find the optimum solutions. No longer relying on human input, ...
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How to adapt your content and PR strategies during the coronavirus pandemic
These are unprecedented times — so should your content and PR strategies change in line with the reality we're currently ...
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9 tips to perfect your ‘working from home’ morning routine
Working from home? Here are 9 tips to perfect your morning routine to help you feel better throughout the day. Thank us later. ...
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Your startup's culture should revolve around quality-focused product development
Tech companies can no longer rely solely on QA teams to simply cover the maximum percentage of scenarios, so shift your team ...
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Why some countries were better prepared for coronavirus than others
As much of the world gets used to social distancing, school closures and restrictions in movement in response to the coronavirus ...
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What the 2009 swine flu pandemic can tell us about the future of COVID-19
The first documented case of COVID-19 is thought to have appeared on December 1 2019 in Wuhan, China. Four months later, ...
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Digital transformation projects don't fail because of a shortage of 'tech'
Trying to implement digital transformation at your company? Then you need to focus on people and processes, just as much ...
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'Cool candidate' Mike Bloomberg begs for your vote with Instagram memes
Mike Bloomberg wants internet-savvy voters to know there's a "cool" guy in the running — and what better way to appeal ...
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How to optimize your cart abandonment email strategy
Unfortunately, most of us in the ecommerce scene know the problem of ‘cart abandonment’ all too well. But I've found ...
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Every c-suite leader needs to be a ‘Chief Empathy Officer’
Empathy remains the necessary to understand customers’ motivations, needs, desires, and behaviors, and it’s the secret ...
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The product manager secrets to surviving the 3 pivotal startup phases
In a startup environment, a product manager must adapt to new challenges over three major phases — formation, validation, ...
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Startups’ focus should shift from growth to profitability in 2020
It might be the big names that hit the headlines, but the growth illusion is as much of an issue among startups just setting ...
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Why your organization needs to adopt a DataOps approach in 2020
To truly make the most of data, a DataOps function has to be included -- it’s the only way to make use of its huge opportunity. ...
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Don't believe everything you read about AirPod sales
AirPods are undoubtedly popular, but the big question is HOW popular? Well, as no analysts can agree on AirPod sales, we ...
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AI’s key to true intelligence is learning how to forget
AI has to strategically forget data while keeping the necessary concepts stored, just like a human, instead of overwriting ...
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Facebook's 'cryptocurrency' Libra lacks concrete plan for 2020 launch, says board member
Facebook’s ‘cryptocurrency’ project Libra has no concrete strategy for launching in 2020, according to one of the Libra ...
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[Best of 2019] Why 'Magic: The Gathering' is AI's toughest challenge
Games make the perfect teaching environment for developers to train machine learning models in, but which game produces the ...
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[Best of 2019] The difference between good and bad PR is a simple ‘no’
We all have an intrinsic human trait where we think that it's all black or white, do or do not, kill or be killed -- and ...
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[Best of 2019] The secret sauce of collaboration
Let’s face it, the world is full of huge problems, and big challenges require matching interwoven ambitious solutions. ...
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Here’s how you can prepare for hyper-personalization in marketing
Although hyper-personalization hasn’t become mainstream yet, you can’t afford to ignore this compelling technology — ...
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Why your ‘data-driven’ strategy isn’t working
One question, which is often overlooked, is whether the organization has the capability to use data in a manner that will ...
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Creating quality content comes down to one thing: Relevance
Sometimes we get caught up in what we want to say, we forget to ensure the readers will be able to see themselves in what ...
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You need a ‘zero-trust’ strategy to protect your business from cyberattacks
If your company has imbibed the culture of BYOD without a zero-trust strategy, then it’s a potential source of an attack. ...
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Direct-to-consumer brands are losing steam, but holding companies might save them
More and more companies are finding success by returning to a traditional holding company approach, but one that's been re-engineered ...
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A-Z guide to launching your digital product
Are you working on a digitial product? Make sure your team goes through this thorough checklist to ensure it'll be a success! ...
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Moonday Mornings: NBA blocks player’s plan to tokenize contract with Ethereum
It's Moonday Mornings, Hard Fork's wrap-up of the weekends top cryptocurrency and blockchain headlines you can't afford to ...
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Why paid VR content is already dead
VR is going through the same process mobile went through over the last decade - which means the percantage of paid apps in ...
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Digital adoption: What it is and why big-time businesses must take note
We live in a digital age — a time when smartphone penetration exceeds 95 percent in some countries and when social media ...
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Google’s betting on SMS 2.0 to get its messaging groove back
Google’s gotten a lot of grief for its messaging strategy, and rightly so. While Facebook and Apple have seen their messaging ...
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4 expert e-commerce hacks for more efficient multi-channel management
I can remember a time when the most important distinction between sales channels boiled down to brick-and-mortar stores vs. ...
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Here's how gamification can help your business understand your users
Today’s operations require more comprehensive stores of information, most of which deals expressly in the human behavior ...
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You can now test Mozilla's new fast and secure Android browser
Mozilla has announced the first preview of a redesigned version of Firefox browser for Android that will replace the current ...
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Boring but necessary: 4 budgeting mistakes to avoid when growing your company
It may sound boring, but careful and sensible budgeting is crucial to every growing company. Not only does successful ...
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Research indicates the only defense against killer AI is not developing it
A recent analysis on the future of warfare indicates that countries that continue to develop AI for military use risk losing ...
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Seriously, what's growth hacking?
There are lots of buzzwords out there — so many that it's pretty easy to make up new ones and get others to start using ...
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Marketers shouldn't base their plans on click-bait — get the real data
Simon Kemp, CEO of Kepios, shared his data insights with attendees of TNW2019 and shared which numbers actually matter to ...
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The top social media dos and don’ts for recruiters
It seems like the world is getting more social all the time: social media boasts nearly 3.2 billion users worldwide, representing ...
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The CIA wants you to believe it traded assassinations and espionage for likes and shares
The Central Intelligence Agency (CIA) has a bit of a reputation. Depending on what side you're on, it's either a necessary ...
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Tech companies still care more about AI and IoT than blockchain
Blockchain might be the hot buzzword of the moment, but according to new research, it's being bested by the Internet-of-Things ...
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10 simple tricks to boosting MRR, the key to a SaaS business
Everybody knows the concept of Software-as-a-Service (SaaS) business model by now. But what not many might realize is that ...
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Australia’s new blockchain strategy is $71K and a non-existent roadmap
Australia says its ready to create a new blockchain strategy, but it's simply a promise of a roadmap and a travel stipend. ...
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Tech gimmicks won’t save retailers from poor strategy
In twenty years, when I glide through a furniture store on a hoverboard that actually hovers, as the built-in virtual assistant ...
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'Blockchain' won't save your bad business from going bust
Blockchain name-dropping seems to be dying as one Hong Kong tea maker tried and failed to perk up its stock price just by ...
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Don’t fail fast — get product right the first time
We live in an age where customers have more power over their lives than ever before. Users can tap their phone to summon ...
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Facebook’s ad interactions drop 20% — here’s everything you need to know
As I mentioned in my last post, the data in my new 2018 Q3 Global Digital Statshot – produced in partnership with We Are ...
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Will the algorithmic timeline be the death of social media?
A built-in stopping point provided a sense of control over our social timelines and newsfeeds. Do you miss the days of chronological ...
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Google, Facebook, and Amazon’s not-so-secret weapon for success: M&A
Whether you’re an entrepreneur or an established CEO, growing your business is always job number one. It’s how you’ll ...
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Why the CEO is actually the CMO
Scrappy business people are fantastic people to work with — lean, mean, execution machines. But there comes a point where ...
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Hate Christmas? Here's a scientific survival guide for the Scrooges
Two years ago, I came into work on December 1 to find a bag on my desk labelled “Karen’s Christmas Intervention”. It ...
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How to perfect your digital copywriting
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, ...
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We’ve got 99 problems — does your app solve one?
Everyone knows that apps fail. No one wants to build a mobile app that gets one thousand downloads and then capsizes into ...
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Get more cats on your Instagram feed by cheating the algorithm
If you’re anything like me, a blue-eyed tabby cat coquettishly peering at the camera from under its lashes makes you want ...
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Here’s how face recognition tech can be GDPR compliant
Ah, face recognition, that nifty little feature that's already making the still new fingerprint scanners (kind of) obsolete. ...
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6 reasons why you should make your ‘digital consultants’ work on-site
In the future, all companies will be tech companies. Traditional firms must upgrade their technological capabilities to match ...
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Why CEOs that say ‘no’ are good for growth
It’s no surprise that life as a startup CEO can be brutally exhausting, with long, grueling workweeks, constant stress, ...
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Tesla’s woes unlikely to end soon, but startups can take a cue
“Funding secured.” When Tesla founder and CEO Elon Musk tweeted the above statement early August, it kickstarted a ...
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Here’s how you can painlessly integrate voice in your business
A digital voice strategy that will end up proving lucrative for businesses and useful for consumers is one that places customer ...
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This week’s best Android games to play while avoiding your colleagues at lunch
Welcome to our weekly column, in which YouTuber NimbleThor brings you a short list of the best new mobile games for your ...
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UK bans ‘misleading’ Facebook ads for a popular contraceptive app
The UK’s Advertising Standards Authority (ASA) has banned Natural Cycle's advert on Facebook after claims that ads were ...
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Online dating study shows everyone seeks partners 'out of their league'
A recently published study sought answers to a seemingly unquantifiable question: What does dating "out of your league" really ...
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Internal Facebook note reveals clever 'psychological trick' to attract teenage users
Always on the lookout for novel ways to attract teens, Facebook purchased viral polling app TBH last October. The app fell ...
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AI may soon save a ton of cute (and ugly) animals from drug testing
As cold-blooded and inhuman as it may sound, animal tests are an integral part of modern-day drug and chemical compounds ...
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My team used to suck at meetings, but now people are begging us to share our secret sauce
Think you hate meetings? My colleagues and I were so sick of them that we teamed up with Chelsea Handler to build an excuse ...
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You can’t achieve long term profits without knowing how your employees feel
Does your company get a good return on all the time and money it invests in leadership development? Despite the millions ...
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The state of blogging in 2017
When it comes to New Year resolutions, many of us aim to do so much. For some, it could be giving up smoking, for others, ...
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New kid on the digital block: What does a Chief Experience Officer actually do?
In order to understand what the CXO does, you have to take a step back to understand why the position was created in the ...
