Strategy (Greek "στρατηγία" - stratēgia, "art of troop leader; office of general, command, generalship") is a high level plan to achieve one or more goals under conditions of uncertainty. Strategy becomes ever necessary when it is known or suspected there are insufficient resources to achieve these goals.
All stories in Strategy
-
Why the CEO is actually the CMO
Scrappy business people are fantastic people to work with — lean, mean, execution machines. But there comes a point where ...
-
Hate Christmas? Here's a scientific survival guide for the Scrooges
Two years ago, I came into work on December 1 to find a bag on my desk labelled “Karen’s Christmas Intervention”. It ...
-
How to perfect your digital copywriting
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, ...
-
We’ve got 99 problems — does your app solve one?
Everyone knows that apps fail. No one wants to build a mobile app that gets one thousand downloads and then capsizes into ...
-
Get more cats on your Instagram feed by cheating the algorithm
If you’re anything like me, a blue-eyed tabby cat coquettishly peering at the camera from under its lashes makes you want ...
-
Here’s how face recognition tech can be GDPR compliant
Ah, face recognition, that nifty little feature that's already making the still new fingerprint scanners (kind of) obsolete. ...
-
6 reasons why you should make your ‘digital consultants’ work on-site
In the future, all companies will be tech companies. Traditional firms must upgrade their technological capabilities to match ...
-
Why CEOs that say ‘no’ are good for growth
It’s no surprise that life as a startup CEO can be brutally exhausting, with long, grueling workweeks, constant stress, ...
-
Tesla’s woes unlikely to end soon, but startups can take a cue
“Funding secured.” When Tesla founder and CEO Elon Musk tweeted the above statement early August, it kickstarted a ...
-
Here’s how you can painlessly integrate voice in your business
A digital voice strategy that will end up proving lucrative for businesses and useful for consumers is one that places customer ...
-
Will the algorithmic timeline be the death of social media?
A built-in stopping point provided a sense of control over our social timelines and newsfeeds. Do you miss the days of chronological ...
-
This week’s best Android games to play while avoiding your colleagues at lunch
Welcome to our weekly column, in which YouTuber NimbleThor brings you a short list of the best new mobile games for your ...
-
UK bans ‘misleading’ Facebook ads for a popular contraceptive app
The UK’s Advertising Standards Authority (ASA) has banned Natural Cycle's advert on Facebook after claims that ads were ...
-
Online dating study shows everyone seeks partners 'out of their league'
A recently published study sought answers to a seemingly unquantifiable question: What does dating "out of your league" really ...
-
Internal Facebook note reveals clever 'psychological trick' to attract teenage users
Always on the lookout for novel ways to attract teens, Facebook purchased viral polling app TBH last October. The app fell ...
-
AI may soon save a ton of cute (and ugly) animals from drug testing
As cold-blooded and inhuman as it may sound, animal tests are an integral part of modern-day drug and chemical compounds ...
-
Facebook’s ad interactions drop 20% — here’s everything you need to know
As I mentioned in my last post, the data in my new 2018 Q3 Global Digital Statshot – produced in partnership with We Are ...
-
My team used to suck at meetings, but now people are begging us to share our secret sauce
Think you hate meetings? My colleagues and I were so sick of them that we teamed up with Chelsea Handler to build an excuse ...
-
You can’t achieve long term profits without knowing how your employees feel
Does your company get a good return on all the time and money it invests in leadership development? Despite the millions ...
-
The state of blogging in 2017
When it comes to New Year resolutions, many of us aim to do so much. For some, it could be giving up smoking, for others, ...
-
New kid on the digital block: What does a Chief Experience Officer actually do?
In order to understand what the CXO does, you have to take a step back to understand why the position was created in the ...
