An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art; some events invite overt audience participation and others allowing only modest clapping and criticism and reception.
All stories in Audience
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'Tangential' content is the link building tactic your brand is missing out on
Tangential content is content that is related to a brand’s industry but is not related to its core branding. Despite that, ...
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Zurich to use rideshare service to plug public transport gaps
This article was originally published by Christopher Carey on Cities Today, the leading news platform on urban mobility and ...
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How to use emotion to make your brand’s content more compelling
If you want something to resonate with audiences, you need to tap into what emotions you’re addressing.
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Your performance marketing KPIs are obsolete
With the impending elimination of third-party cookies marketers need to evolve their benchmarks, KPIs, and other success ...
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More than 50% of humans in the world use social media — here's what you need to know
The new Digital 2020 October Global Statshot Report shows the digital trends marketers and businesses need to keep an eye ...
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24 hours 'til TNW2020: My thoughts before hosting our 15th flagship event
TNW CEO, Boris Veldhuijzen van Zanten, warms up before the company's 15th annual flagship event, TNW2020, which will take ...
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Become a better public speaker by tapping into your ‘personas’
Shola Kaye will be moderating "The power of humour in digital transformation" at TNW2020. Secure your free ticket now! Did ...
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Are the benefits of Apple’s App Store worth 30% of your revenue?
Unsurprisingly, Apple maintains its 30% revenue cut on the App Store is fair. In order to test that, I calculated what companies ...
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How to come up with the perfect content idea
There are plenty of other characteristics of great content, but these are the elements that all excellent content must possess. ...
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There’s an actual science to good Instagram photos
We spoke with a neuroscientist, top designer, and visual psychologist to find out how to drive up likes, followers, and CTR ...
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Global digital and social media usage July 2020 — everything you need to know
Increased digital activity has resulted in some important trends, laid out in the new Digital 2020 July Global Statshot report. ...
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More than half of humanity now uses social media — here's what that means for brands
The new Digital 2020 July Global Statshot report reveals that – for the first time – more than half of the world’s ...
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The do’s and don’ts of launching a side hustle to supplement your income
Want to launch a side hustle to supplement your existing income? Then look no further: here are seven simple steps to help ...
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Research: political hashtags make online news discussions more extreme
Whether you’re a conservative or a liberal, you have most likely come across a political hashtag in an article, a tweet ...
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If cocktail bars and strip clubs can adapt their businesses, then so can you
Digital transformation is no longer gradual it's immediate, and your audience is waiting for your new signature cocktail... ...
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Report: Most important data on digital audiences during coronavirus
April 2020 collection of global digital trends for professionals wanting to gain audience insights: Extraordinary times, ...
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The 3 things you need to deliver a kick-ass presentation over Zoom
For many of us, Zoom has become the new conference room. There are three things that you need to master in order to ...
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The research is in: Your startup's brand authority matters
You might’ve long suspected it, but the evidence is finally in: The authority of your brand amplifies the authority of ...
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4 reasons why startups need to create a strategic narrative
The meaning-making is a new competitive frontier and it's becoming increasingly necessary for startups to create a strategic ...
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The challenges TikTok must overcome to stay on top in 2020
TikTok has captured audiences with its snappy video format. But if it wants to last longer than 15 seconds, it'll have to ...
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How to adapt your content and PR strategies during the coronavirus pandemic
These are unprecedented times — so should your content and PR strategies change in line with the reality we're currently ...
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6 cringeworthy mistakes founders make when pitching journalists
Here are some of the most cringeworthy mistakes founders make when they pitch journalists — and how you can avoid them. ...
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Why you should re-think your 'one size fits all' content strategy
We shift content for each person based off of their mood, their schedule, their sense of humor. But why do we stop there? ...
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Why your startup should market content, instead of your product
Brands should stop buying reach and impressions, and instead invest in their own, original video content. That's the key ...
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Social media is a recruitment channel — don’t neglect it
Getting on board with these social media practices ASAP will solidify your company’s place as the employer of choice for ...
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Digital trends 2020: Every single stat you need to know about the internet
Trying to engage with your customers online? Then read this
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Effective influencer marketing in 2020 will hinge on ‘creator’ direction
To succeed in effective influencer marketing campaigns, the industry needs to move away from creative direction and back ...
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Why the 2020 streaming wars will be won by robots
The problem streaming platforms will be addressing in 2020 is how they help viewers find what they want to watch — and ...
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[Best of 2019] Chinese vertical dramas made for phone viewing show the future of mobile video
Vertical dramas are what Chinese producers call their scripted content made especially for vertical mobile play. But they're ...
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[Best of 2019] Just putting it out there: I'm a sucker for influencer marketing
In this column, “Just putting this out there…,” we write about the odd ways we engage with tech and the unpopular opinions ...
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How to make your brand’s content people-centric
Content is created by people and for people, so people should always be at the forefront when deciding what to write about ...
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Your ads aren’t working — fix them with AR and VR
Brands need to figure out a way to appeal to a new generation of customers who are more receptive to experience than intrusive ...
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4 simple things social media marketers can do to improve social responsibility
While large CSR initiatives are impressive, there are smaller efforts that all businesses can make to practice social responsibility ...
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Facebook's return to News sees it tap into human-curation of stories
Facebook is rolling out Facebook News to select audiences in the US starting today, carving a dedicated home screen tab out ...
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Creating quality content comes down to one thing: Relevance
Sometimes we get caught up in what we want to say, we forget to ensure the readers will be able to see themselves in what ...
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Q4 digital report: Pinterest gains on Instagram and TikTok don’t stop
Catch up on the global state of digital in October 2019 with data highlights from the new Digital 2019 Q4 Global Digital ...
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Twitch blunder leads to porn being broadcast on Ninja's old channel
An "experiment" with Ninja's old Twitch channel leads to thousands of (potentially underage) viewers being recommended a ...
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Study: Influencers can’t even influence anymore
Influencers seemed unstoppable, but a recent study has revealed that influencer engagement rates are nearing an all-time ...
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Rotten Tomatoes' new Audience Score makes you prove you've seen the movie
Few places summon the trolls like movie reviews. After suffering through multiple cases of review-bombing - when trolls flood ...
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National Geographic's Executive VP: Brand authenticity is key for long-term survival
At TNW2019, National Geographic’s Executive Vice President Emanuele Madeddu spoke about the importance of brands being ...
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YouTube's plan to reward 'quality' content has some problems
After a turbulent year, YouTube is allegedly doing some damage control with its advertisers. According to a report from Bloomberg, ...
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Q4 2018 internet report: Almost 4.2 billion humans are online
The data in Hootsuite and We Are Social’s new Q4 Global Digital Statshot report reveal that the ‘Next Billion’ is fast ...
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Influencer marketing needs to clean up its act in 2019
If you can’t help but roll your eyes when you hear the word ‘influencer’ then trust me, you’re not alone. Earlier ...
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6 low-cost marketing tactics to boost your startups’ presence
As a startup, your time and money may be limited -- especially for marketing. But you don’t always need an elaborate marketing ...
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Instagram is testing ‘creator’ accounts with special features for influencers
Facebook-owned Instagram is reportedly trialing a new type of account for content creators with large audiences on its platform. ...
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How to perfect your digital copywriting
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, ...
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We’ve got 99 problems — does your app solve one?
Everyone knows that apps fail. No one wants to build a mobile app that gets one thousand downloads and then capsizes into ...
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The Facebook ad-pocalypse is coming, so spend your budget on creativity
Brands pour billions of dollars into Facebook advertising, but the social media giant isn’t going to last forever. So, ...
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12 most important pillars of an effective SEO strategy
When done right, SEO can help you improve SERP rankings, increase targeted traffic to your website, and drive more sales. ...
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We shouldn’t market to people’s past — we need real-time, location-based strategies
We need to stop marketing to people's past and realize that people's hobbies, interests, and lifestyles change as time goes ...
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EU copyright reform will penalize sports fans
A lot has been written about the danger the planned EU copyright reform poses for freedom of speech online, for memes ...
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And then there was Twitter
Having been banned by Apple, Spotify, Facebook, and YouTube -- and having a significant amount of his content removed on ...
