This article was published on May 12, 2011

Music Industry Changes: Out of the studio and onto YouTube [Video] #SFMusicTech


Music Industry Changes: Out of the studio and onto YouTube [Video]  #SFMusicTech

The Internet is impacting every industry, not least the music industry where the route to fame and fortune is no longer studio > agent > record contract; it’s more about recording a video in your bedroom and selling your music directly to your fans. The music industry doesn’t know what to do with itself, whilst artists are basking in the free tools available for them to promote their music directly to their fans.

The SF Music Tech Summit was held on Monday in San Francisco, where traditional record labels such as Universal met with Internet startups like SoundCloud, who is disrupting the music industry and providing innovative platforms for artists to share their songs online. Will the record labels innovate fast enough to stay alive or will the Internet startups become the new labels?

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