I love YouTube, but damn, I hate the ads. Every day, my precious streaming time is rudely interrupted by some snake oil salesman promising to make me a fortune in seconds.
The 2015 launch of YouTube Red (now rebranded as YouTube Premium) offered an escape, but €11.99 per month is a hefty price tag when you’re already strapped for cash.
Six years later, a more affordable alternative has appeared on the horizon: YouTube Premium Lite.
The new service is being piloted in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.
“Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube,” a YouTube spokesperson told The Verge.
Inevitably, the cheaper tier is missing some features provided with YouTube Premium, such as ad-free YouTube Music, background playback, and offline downloads.
Those losses won’t justify the price of Premium Lite for some users. But for me, paying €6.99 per month to never see another video by the likes of Tai Lopez is an extremely tempting proposition.
Get the TNW newsletter
Get the most important tech news in your inbox each week.Follow @thenextweb