US University Launches ‘Entrepreneurial Journalism’ Program

US University Launches ‘Entrepreneurial Journalism’ Program

In case you missed it, journalism is changing. The old guard of publications that sheltered so many journalists for so long against the vicitudes of the market is coming apart; there is no longer a safe spot for the average journalist.

That in mind, with futures uncertain, many more journalistically inclined people are turning to smaller, nimbler media groups or striking out on their own. To fit in well at those new locations, writers need very different skills than they did a generation ago.

To plug the gap and fill the hole The Graduate School of Journalism at the City University of New York has put together a new program called the Tow-Knight Center for Entrepreneurial Journalism that will begin awarding new masters degrees on the double. The goal? To “[pull] journalism, business and technology closer together.”

The sheer brilliance of the plan is hard to muster into so few sentences. However, this is exactly what media in the United States needs.  Many of the most popular blogs are run by business cowboys who can write, but don’t know or care about the old rules. By bringing entrepreneurship, media, and journalism together all at once, new crops of people capable of leading, starting, and reporting will be born every year.

In five years time the fruits of this program will be everywhere in plain sight. Old media needs to change, and this is how to do it.

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