It’s now news to learn that people don’t like change. Consider any of your favorite online services and any change that they’ve recently made – I bet a whole lot of people made a fuss.
Changing from Twitter’s ‘favorites’ to its new hearts certainly caused a bit of a stir for the social network.
“It's both terrifyingly interesting and interestingly terrifying”
According to VICE, TNW Conference is quite the event
However, its most recent test is one that’s confusing the hell out of people, as it’s showing people their timelines in a non-chronological order.
Why is my timeline randomly out of order all of a sudden?
A concerned Tweeter. pic.twitter.com/5CIMBiiMlD
— -Jonathan- (@Jdgallifrey) December 7, 2015
Judging from the relatively low volume of tweets – and knowledge that Twitter often tests new features that it then doesn’t roll out more widely – we’d assume this is a pretty limited trial right now.
Nonetheless, if the company chooses to push ahead with rolling it out more widely, expect a mass of scathing hot-takes just around the corner.
A Twitter spokesperson confirmed that “this is an experiment. We’re continuing to explore ways to surface the best content for people using Twitter.”