Ads on Moments will kick off this Sunday with the new ‘Rocky’ movie ‘Creed‘ being the first promoted campaign.
Using Moments, you can follow along with what people are tweeting about particular TV shows, sports games, news or events. The feed is curated by an editorial team at Twitter that use the site’s own analytics to pull out the most popular or notable topics.
Twitter partnered with media companies like Buzzfeed, The New York Times and Vogue to curate their own Moments, and now advertisers will be able to do the same.
Promoted Moments will stay live for 24 hours at a time and will be clearly marked as ads, according to Twitter.
The company also says this is just the beginning of its exploration into how brands can integrate into the Moments feature.
➤ Testing Promoted Moments [Twitter]