This article was published on April 3, 2013

Twitter for iOS updated with support for its new app install and launching Cards


Twitter for iOS updated with support for its new app install and launching Cards

Twitter has today updated its app with a bunch of improvements including performance and launch time stuff. But the big addition is support for Twitter’s new Cards types, including the ones that allow you to launch and install apps right from a tweet.

This feature was introduced last night at a developer meetup and we have a full rundown here. The long and short of it is that you may see links that allow you to tap and install an app directly from those apps that are currently supporting the new cards. Right now, that includes Delectable, Etsy, Flickr, Foursquare, Gumroad, Jawbone, Path, Rovio’s Angry Birds, SoundCloud, Storenvy, Wine Library and Vine, but others will likely follow soon.

blog-image_1

The response from developers regarding the new cards has been universally positive. This kind of integration should drive app installs and usage in a big way and it’s one of the better advancements in the Cards ecosystem since it was launched. Yesterday’s announcement added to the three already available (photos, web summaries and ‘player’ cards for audio and video) with mobile app linkingphoto galleries, and product information like prices and links.

The long term benefits of this for developers will be a matter of data collection and observation, both by Twitter and by the developers themselves. Will people see Twitter as a place to find apps? Will enough people ‘get’ the purpose of the app cards and actually install the apps from the links? These are unanswered questions for the most part, though some Twitter partners like Path’s Dave Morin spoke out in support of the new tool during the event last night.

For a look at what Twitter is doing with its cards, and what the changes in the service mean to you, read this: 7 years later, another look at Twitter.

Twitter for iOS

Disclosure: This article contains an affiliate link. While we only ever write about products we think deserve to be on the pages of our site, The Next Web may earn a small commission if you click through and buy the product in question. For more information, please see our Terms of Service.

Image Credit: DPA/AFP/Getty Images

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with