The heart of tech is coming to the heart of the Mediterranean. Join TNW in València this March 🇪🇸

All Articles for

Promotion (Marketing)

Promotion is one of the market mix elements, and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each.