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Is a media franchise published and owned by japanese video game company nintendo and created by satoshi tajiri in 1996. originally released as a pair of interlinkable game boy role-playing video games developed by game freak, pokémon has since become the second-most successful and lucrative video game-based media franchise in the world, behind only nintendo's own mario franchise. pokémon properties have since been merchandised into anime, manga, trading cards, toys, books, and other media.