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Hummer was a brand of trucks and suvs, first marketed in 1992 when am general began selling a civilian version of the m998 humvee. in 1998, general motors (gm) purchased the brand name and marketed three vehicles: the original hummer h1, based on the humvee; and the h2 and h3 models that were based on smaller, civilian-market gm platforms. by 2008, hummer's viability in the economic downturn was being questioned, and it was placed under review by gm management.