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Dolby Atmos
Dolby Atmos is the name of a surround sound technology announced by Dolby Laboratories in April 2012, which was first utilized in Pixar's Brave. The first installation was in the Dolby Theatre in Hollywood, California for the premiere of Brave in June 2012. Throughout 2012 it will see a limited release of about 25 installations worldwide, with an increase to 1,000 locations in 2013.