In 2017, a bag of chips knows when you’ve had too much to drink.
The bag, a creation by Goodby Silverstein & Partners, comes equipped with tech that’ll help you get home safely after having a few too many. Tostitos’ limited edition ‘Party Safe’ bag comes outfitted with a sensor connected to a microcontroller capable of picking up trace amounts of alcohol on your god-awful post-game breath.
Win a trip to Amsterdam!
We've teamed up with Product Hunt to offer you the chance to win an all expense paid trip to TNW Conference 2017!
Once it detects alcohol, the bag displays a red steering wheel and a “Don’t Drink and Drive” message.
Better, the Party Safe package communicates over NFC (near-field communication) and allows drunken football fans to summon an Uber by tapping their phone against the bag. A partnership between Tostitos, Uber, and MADD (Mothers Against Drunk Driving) even offers partygoers a $10 coupon to use on their ride home.