We all have a friend like this.
Food arrives and they spend a good few minutes taking pictures of their food from various angles. Some even get up on a chair for the perfect bird’s-eye view of their meal.
IKEA thinks enough is enough.
According to the Swedish furniture giant, a meal is meant to bring people together and relax. To prove their point, the company came up with this impressive commercial.
The video is a high-production look back at an age when smartphones were non-existent, and great food was a luxury only reserved for the riches.
The social commentary is obviously meant to sell a lot of chairs and tables, but definitely has some truth to it — the question is, will it stop people from taking their pictures?