This is one of my songs of the summer – Krept & Konan’s ‘Freak of the Week (feat. Jeremih)’:
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
The line “You last ten seconds, man, you’re a Snapchat…” got me thinking about the best tech references in hip hop.
It’s not a new topic by any means but rap music keeps moving forward and we’ve jumped from Biggie bigging up pagers and shouting out Sega to Skepta dropping bars about mobile OS multi-tasking (seriously).
With that in mind, I asked my colleagues and The Next Web’s Twitter followers for their favorite examples of tech name checks. Here they are with credit to the folk who flagged them up and explanations from Genius.
From this point on, the text and songs contain strong language, depictions of violence and a vicious flow.
Busta Rhymes gets Lloyd Banks spitting about the SNES
@brokenbottleboy 'your shit ain't never gonna pop like 10 gold chains, that's why your bitch blowin on me like Nintendo games' – lloyd banks
— matt northam ™ (@mattnortham) July 29, 2015
Biggie’s classic Super Nintendo/Sega Genesis reference
@brokenbottleboy B.I.G: "Super Nintendo, Sega Genesis…"
— KDP (@invervegas) July 29, 2015
Nicki Minaj dismissing competitors like irritating Vine loops
— Keira Gilleechi (@gilleechi) July 29, 2015
Method Man is old school with his fax machine mind
— Stevie G (@StevieGrainger) July 29, 2015
Going even more old school with LL Cool J
— Danny Wilkins (@dannyjwilkins) July 29, 2015
Eminem’s idea of mobile computing is predictably extreme
— Avner Meyrav (@Avner82) July 29, 2015
And Busta and Em have their say about ‘internet bloggers’, Instagram, Facebook and Twitter…
A recommendation from my colleague Ben Woods
And here’s Skepta representing London and…um…iOS
Last one – for now – Kanye still bigging up BlackBerry
Update, August 3, 2015:
Bugzy Malone is all about that Twitter verified status
…while Das Racist wonder if they’ll get Twitter obituaries
Meanwhile Jay Z was still talking pagers in 2000
I’m going to keep updating this list – it’s obviously not designed to be comprehensive, though – so send me your favorite hip hop tech references either via the comments or on Twitter to @TheNextWeb or @brokenbottleboy.
Still bored? Try this: 13 historical Lolcats you catch watch on YouTube (with shareable GIFs) Feat image credit: Champstiles