Ever the maverick, T-Mobile CEO John Legere gatecrashed rival AT&T’s opening party at CES, only to be booted out once he was discovered.
Legere was kicked out of the bash just 15 minutes after CNET reporter Roger Cheng tweeted a photo with him. Legere and T-Mobile are preparing to announce their latest ‘uncarrier’ strategy at CES this week, and this stunt was likely carried out to maximize attention and once again show Legere as a different kind of CEO.
Ran into @JohnLegere at the AT&T party. Yep, he crashed it. And still wearing the pink t-mo shirt. #CES2014 pic.twitter.com/gy9vGTJUEW
— Roger Cheng (@RogerWCheng) January 7, 2014
Legere also ignited tensions last week, when he called AT&T’s latest promotion, which gives customers $200 for switching to its service, a desperate move.
#Randall – you gave us cash & spectrum AND we took your customers with #Uncarrier moves, do you really think you can buy them back?
— John Legere (@JohnLegere) January 3, 2014
➤ How I got T-Mobile’s CEO kicked out of AT&T’s CES party [CNET]
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Related: T-Mobile and AT&T went head-to-head on Twitter over a customer… T-Mobile won
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