One of the loveliest adverts you will have ever seen.

One of the loveliest adverts you will have ever seen.

As much as this pains me to say it, John Lewis, a UK retail giant has put together a stunning ad for their “Never Knowingly Undersold” campaign. I say “pains me to say it” because if you’re anything like me, you’ll find yourself hoping it isn’t a commercial at all… Irrespective, it’s a must watch.

The ad was created by London communications agency, Adam & Eve.

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