Sustainable Packaging
YAYA is a lifestyle brand, founded in 1992, focusing on comfortable and feminine collections to be loved for seasons. They are known for their designs in fine fabrics and soft colors that are easy to style. Combine with a cool touch and you have the complete YAYA package. Their collections are sold worldwide at more than 2700 points of sale. You will find more than 31 YAYA concept stores in 5 countries. Their head office is located near Amsterdam.
The challenge: How can we pack in a more sustainable way, without compromising functionality? Their objective is to reduce YAYA’s impact in the chain by incorporating a sustainable packaging strategy for their product categories.
Deadline: March 4th