Case Study

PUT VODAFONE ON THE CORPORATE IOT MAP

The Vodafone TNW IoT challenge supported the innovation of 10 corporate partners. The inspiring challenge ran for almost a year, starting at TNW Conference 2018. As one of the biggest trends in technology, the Internet of Things has proven to be a great area for startup driven innovation. Vodafone and TNW sourced the very best startup solutions for specific partner innovation challenges.

TNW Programs X VODAFONE

OVERVIEW

The Challenge: Vodafone wanted to become the missing link between IoT startups and large Dutch organizations.

The Solution: Together with Vodafone, we ran the largest ever IoT development program in the Netherlands. We invited 10 leading organizations to join a 9-month program. We established successful connections between leading organizations and startups with solutions to specific company challenges. We also published 3 custom articles and created a pop-up brand on tnw.co to further boost their reach and campaign exposure.

The Result: We sourced over 250 applicants from around the globe, ran 9 successful pilots - solving 80% of the challenges - and the content reached almost 100,000 readers.