The Challenge: Vodafone wanted to become the missing link between IoT startups and large Dutch organizations.
The Solution: Together with Vodafone, we ran the largest ever IoT development program in the Netherlands. We invited 10 leading organizations to join a 9-month program. We established successful connections between leading organizations and startups with solutions to specific company challenges. We also published 3 custom articles and created a pop-up brand on tnw.co to further boost their reach and campaign exposure.
The Result: We sourced over 250 applicants from around the globe, ran 9 successful pilots - solving 80% of the challenges - and the content reached almost 100,000 readers.