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CASE STUDY

ECOSYSTEMS WITH K-STARTUP

The K-Startup Grand Challenge is an annual project conducted and financed by the Korean government. TNW scout for promising startups with a clear objective to expand into Asia by using the Korean market as a stepping-stone. The ambitious initiative provides invaluable support and comprehensive resources to early age startups ready to take their business to the next level.

TNW X K-STARTUP
OVERVIEW

TNW X K-STARTUP

The Challenge: To attract startups from all over the world to expand their business to Seoul with the help of KSGC, a startup accelerator program supported by the Government of South Korea.

The Solution: By hosting a series of events and by carrying out intense scouting, TNW attracted a wide range of European startups looking to expand their business to Korea. Given the social, political, and economic climate, the dynamic destination - and modern gateway to Asia - South Korea has proven to be quite the compelling choice for launching businesses thanks to its vibrant energy, sound infrastructure, strong governmental support, and other unique advantages.

Results: Over the past 2 years, TNW scouted 572 applicants to participate in the program. 67 startups have successfully opened an office in Seoul and 50% of the successful applicants are expanding further in Asia.