GoPro is opening up its platform beyond adventure lovers today with the announcement of its new Developer Program.
The initiative will allow third-party app developers to build their own apps or accessories to work with the GoPro camera range.
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CEO and founder of GoPro Nick Woodman said the program will help enable what comes next for the company.
While GoPro has long been regarded and marketed as a brand for action fans, its recent updates, including Periscope-integration, show the company is serious about moving into the activity cam space and targeting a new audience.
GoPro says it is working with big and small companies so anyone who is interested can apply directly on the website.