According to the press release, Huawei and Leica will join forces, “in a long-term commitment to the art of craftsmanship, meticulous engineering and the spirit of winning collaboration” that will see the two companies “create a powerhouse in the reinvention of smartphone photography.”
It is not yet clear what form the alliance will take, but more details will follow “as the partnership continues.”
Richard Yu, CEO of Huawei, says the collaboration will focus on “combining innovation and design, enhancing user experience and continuing to inspire amazing advancement in human technology through exceptional premium imaging quality.”
“The technology partnership with Huawei offers Leica Camera an excellent opportunity to introduce its proven optical expertise into a new product segment and to unlock exciting business areas in the field of mobile devices,” CEO of Leica, Oliver Kaltner, continues.
Given Huawei’s growing popularity and Leica’s legendary status as a luxury brand, this partnership presents an excellent opportunity for both companies to strengthen brand awareness and benefit from each other’s areas of expertise.
➤ Huawei and Leica strike phone camera partnership [The Verge]
Published February 25, 2016 — 12:48 UTC