
The biggest privilege of this job is having access to the best and brightest minds in the tech business: from inspirational female founders, to former most-wanted hackers, to Appleโs one-time CEO. Iโve spoken to some truly incredible people in my time at this site.
But thereโs a downside. Every time I pop onto a conference call, I die a little bit inside. Most video conferencing tech is, in some meaningful way, a bit shit. It seems hard to believe in 2018, but itโs true. Letโs point some fingers at the biggest culprits.
Hey, Skype. Mind if I ask you a question? What happened man? You used to be a perfectly functional piece of software. Like, you could place calls, and itโd just work.

I know you very recently changed your style. And I know it was about as popular as an outbreak of norovirus on a cruise ship. Have you considered why?
Now, it constantly feels like Iโm playing a game of Whereโs Waldo; except Waldo is a commonly used function, and heโs hiding in a labyrinthine app designed by toddlers that looks a bit like Snapchat. Oh, and you crash more often than Lindsay Lohan behind the wheel of a Porsche.
For meetings with TNWโs distributed teams, we use Pluot. I really wish we didnโt.
For starters, it doesnโt actually work with Firefox. In 2018, thatโs pretty unforgivable, and is yet another indication that Chrome is becoming what Internet Explorer was in 2001. Pluot is also incredibly glitch prone. Weโve had participants drop in-and-out of team meetings. Call quality can be patchy. Itโs a bit shit.
Now itโs Zoomโs turn in the firing line. Zoom, for those whoโre yet to use it, is a corporate-y video conferencing app. It lets people make presentations, hold meetings, share their screens with other participantsโฆ that sort of thing.
Annoyingly, Zoom requires all participants to install a bit of proprietary software, which is annoying if youโre using it for the first time. This is a bit mind-boggling, when you consider that itโs 2018, and WebRTC has been a thing for several years now. You can build a basic video conferencing app in pure JavaScript that runs across most browsers, without the need for any additional extras.
That aside, I have some specific grips with the app itself. I use Ubuntu as my daily-driver, and the Zoom app is available for Linux, albeit in a truly broken, glitchy form. More than once, Iโve been forced to abandoned meetings and tell the people to ring me on my mobile and email over the presentation deck.
Phone calls are usually a safe bet, actually. If both participants have solid reception, you canโt go wrong, and my phone provider offers really cheap international calls. Half an hour on the phone with someone in San Francisco costs me about ยฃ0.70 ($1-ish).
Iโm also not averse to dialing into a conference call. However, if youโre using a โfreeโ provider that actually forces participants to dial a premium number, then forget about it.
I remember last year I had a meeting with a company who used such a service. Dialing in from my mobile would cost me 12 pence (about 17 cents) each minute. If the call dragged on for an hour (which isnโt unheard of), I could expect to pay ยฃ7.20 (over $10). I refused to call the number, and insisted they make alternative arrangements.
I feel as though Iโm just scratching the surface here. Iโve got complaints with almost every video conferencing tool Iโve ever laid eyes upon. GoToMeeting is a clunky, overwhelming mess. Slackโs video calls can be super unreliable, and donโt let you speak to people outside of your workspace. And donโt even get me started on Google Hangouts.
Thereโs actually one video conferencing app I actually like. You could even accuse me of being a bit evangelistic about them. Iโm really fond of appear.in, and hereโs why:
- You donโt have to create an account to use it. You get a unique (and customizable) URL which you can share with another person.
- Literally, itโs so easy to use. You donโt even need to go to the homepage. You can create a room from the address bar. Just type โappear.in/โ followed by whatever you want to call your room.
- If you want to hold regular meetings in the same place, you can reserve a โroom.โ
- Appear.in uses WebRTC, meaning you donโt need to download anything. It runs natively in the browser.
- (Thereโs a caveat here. If you want to share your screen on Chrome, you need to install a browser extension. If youโre on Firefox, you donโt need to install anything.)
- Unless you want to hold really long screen shares, or converse with more than four people at a time, itโs completely free to use.
Appear.in isnโt new. Iโve been using it for over four years. Itโs also not really a scrappy start-up. It was forged by a small team within Telenor โ easily one of the largest telecommunications companies in the world. Why itโs still relatively obscure is beyond me, because itโs really, really good.
I donโt want to seem unfailingly uncritical though. Our editor-in-chief, Alejandro Tauber, locked a room only to find it โinvadedโ by persons unknown. And yes, thatโs what he called his room.

He regretted clicking through to find out what was happening.

That said, Iโm not sure how much you can read into this one isolated (and, letโs face it, extremely funny) incident.
If youโre still using the likes of Skype and Zoom (and Slack video calls, and GoToMeeting. Theyโre all kinda crappy), consider giving it a try, even if youโre completely set in your ways. Itโs a much better product, and in my experience, using it has meant better video conversations, and fewer headaches for everyone involved.
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