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This article was published on March 16, 2015

YouTube’s reportedly planning a subscription service for on-demand video

YouTube’s reportedly planning a subscription service for on-demand video
Abhimanyu Ghoshal
Story by

Abhimanyu Ghoshal

Managing Editor

Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

YouTube may soon offer viewers a subscription-based video-on-demand (SVOD) service. A content creation studio’s comment to Variety reveals that the video platform is “exploring the prospect of launching its own subscription VOD service.”

The subscription-based VOD service is reported to be modeled on YouTube Music Key, which brings unlimited, ad-free access to music videos and about 30 million tracks on Google Play Music for $7.99 per month.

An executive at a YouTube content creation partner said that it was approached by the video site late last year about getting on board an SVOD licensing deal.

Competitors like Vimeo, Vessel and Hulu are upping their game against the Google-owned video giant with exclusive content and paid ad-free viewing options. YouTube is fighting back with continued invest in marketing its talent, and by providing more tools for creators, like its Content ID copyright system — but content studios feel that the platform doesn’t yet help them make money very easily.

We’ve contacted YouTube to find out more and will update this post when we hear back.

YouTube Turns 10: How Competition Crashed the Party [Variety]

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