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This article was published on October 28, 2014

YouTube is considering offering an ad-free subscription package

YouTube is considering offering an ad-free subscription package
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

If those preroll ads before YouTube videos annoy you, there’s some good news – the Google-owned service could one day let you pay to switch them off.

At Recode’s Code Mobile event in California yesterday, YouTube CEO Susan Wojcicki said that a subscription model was “an interesting model. … We’re thinking about how to give users options.” It sounds like this isn’t a firm plan yet, but it would no doubt find favor with at least some heavy users of the service in search of instant, preroll-free, gratification.

Wojcicki also said that the much-mooted YouTube subscription music service is still in the works, but there was no hint at a launch date.

➤ Susan Wojcicki Wants to Sell You YouTube Video Subscriptions [Recode]

Image credit: Denys Prykhodov / Shutterstock.com