The heart of tech

This article was published on October 6, 2011


Your company can now post updates on LinkedIn, much like you can on Facebook

Your company can now post updates on LinkedIn, much like you can on Facebook
Drew Olanoff
Story by

Drew Olanoff

Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]

Professional social networking site LinkedIn has announced a new feature today on its blog which lets a company post status updates.

The company had this to say:

We are excited to announce LinkedIn’s new company status updates, that will now let members receive further insights — breaking news about the company, employee moves, relevant job opportunities or the latest on their products and services including multimedia content — directly from the companies they follow.

Updating a company status on a service like Facebook is perhaps more focused on the consumer of a service or product, whereas LinkedIn company updates are targeted at professionals who are interested in what the company is up to. Interesting examples of the feature’s usage could be product announcement or launches, which would make LinkedIn an even more important resource in keeping up with a company.

LinkedIn posted the following video explaining the new feature:

http://www.youtube.com/watch?v=gMknZutnVWE&feature=player_embedded

You can now follow LinkedIn’s own company page to see an example:

Also tagged with