Yahoo! President and CEO Marissa Mayer delivers a keynote address at the 2014 International CES at The Las Vegas Hotel & Casino on January 7, 2014 in Las Vegas, Nevada. CES, the world’s largest annual consumer technology trade show, runs through January 10 and is expected to feature 3,200 exhibitors showing off their latest products […]
Credit: Ethan Miller
A month ago reports started circulating about a possible Yahoo and Yelp partnership, which today is coming to fruition with a collaboration between Yahoo Search and Yelp’s local business reviews.
Regardless of which device you’re using, Yelp will now serve up listings, user reviews and star ratings whenever you search for a company or venue located in the US. Google has offered a similar experience for some time through its ‘Places for Business’ platform, so it’s not surprising that Yahoo wants equally rich information across its own search products.
Notably, Bing Local Search is also powered by Yelp, although Microsoft is currently pushing Bing Places For Business in parallel.
The integration looks seamless. Yelp listings are positioned at the top of the page with a gallery of relevant photos, while its average star rating and address are tucked underneath. While the Yelp logo is featured fairly prominently, the rest of the design is still consistent with the Yahoo aesthetic.
Read Next: Yelp puts photos front and center with new design / After acquiring the online reservation startup, Yelp adds option to book SeatMe reservations from its listings
➤ Yelp | Yahoo
Image Credit: Ethan Miller/Getty Images
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