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This article was published on November 20, 2013

Xiaomi, the Chinese startup that hates being compared to Apple, unveils Apple-style wireless router

Xiaomi, the Chinese startup that hates being compared to Apple, unveils Apple-style wireless router
Jon Russell
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Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

mifiXiaomi teased a mysterious new product earlier this week, but you can forget any extravagant ideas because today it was revealed to be a wireless router… albeit a beautifully designed one.

The Chinese company, which is valued at $10 billion and hired Google’s Hugo Barra, initially made its name with smartphones, but has moved into other verticals: including smart TVs, cheaper smartpones and ebooks, while flagship retail stores are planned.

There’s no price for the router which will launch as a beta with selected customers on December 19. It’s not clear when a full launch will occur — though the product is another reason to compare Xiaomi to Apple (and its Airport routers) — that’s something Xiaomi founder Lei Jun doesn’t appreciate… at all.

➤ Just after selling another 100,000 phones in 6 minutes, Xiaomi finally unveils its mysterious new product [Tech In Asia]

Related: Here’s why you should care about rising Chinese smartphone firm Xiaomi